Designing a brand identity with shocking animations

Brand Identity Design: Animated Icons

“You've reached the end, and I want to thank you for making it this far. I hope the content I've shown you will be very useful in the future. Now it's time for you to take the plunge and create your own final project. I'm sharing an example of how I'd like to see your process. First steps Choose the brand you want to develop in the course. Gather as much information as you can about your client, either directly from them or through your own research. This will help you build a solid foundation for your work.

Sketches and vectorization Sketch, seeking to make new associations between visual representations, and then vectorize and create a final set of graphic pieces that are faithful to what the brand needs to communicate. Final result Bring your project to life and create simple animations to make it more appealing to your client. Finally, export your project to deliver it to your client. As you carry out your project, remember to gather a good amount of information and research the brand and product as much as necessary. When your project is ready, share it on the forum so we can see what you created and learn from each other. We should be proud of what we do! I'll give you feedback as soon as possible, but in the meantime, please exchange views with your colleagues—always in a respectful manner. See you!”

Partial transcription of the video

“We have reached the end. and I want to thank you for making it this far. I hope that the information I've shared with you today will prove extremely valuable as you move forward. Now. let’s take a moment to go over each stage required before reaching your ultimate goal. First. tackle a branding project in its initial phase. Next. collect data and conduct thorough research on both the brand and its product offerings. Additionally. investigate visual representations by looking up references for further insights and clarity. Sketch to create new associations between visual representations. the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Designing a brand identity with shocking animations

• Level: Beginner
• 100% positive reviews (14)
• 1522 students
• 4 units
• 21 lessons (3h 58m)
• 7 downloads

• Category

  Design

• Software

  Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Glyphs

• Areas

  Graphic Design, Logo Design