Designing a brand identity with shocking animations

Brand Identity Design: Animated Icons

“You've reached the end, and I want to thank you for making it this far. I hope the content I've shown you will be very useful in the future. Now it's time for you to take the plunge and create your own final project. I'm sharing an example of how I'd like to see your process. First steps Choose the brand you want to develop in the course. Gather as much information as you can about your client, either directly from them or through your own research. This will help you build a solid foundation for your work.

Sketches and vectorization Sketch, seeking to make new associations between visual representations, and then vectorize and create a final set of graphic pieces that are faithful to what the brand needs to communicate. Final result Bring your project to life and create simple animations to make it more appealing to your client. Finally, export your project to deliver it to your client. As you carry out your project, remember to gather a good amount of information and research the brand and product as much as necessary. When your project is ready, share it on the forum so we can see what you created and learn from each other. We should be proud of what we do! I'll give you feedback as soon as possible, but in the meantime, please exchange views with your colleagues—always in a respectful manner. See you!”

Partial transcription of the video

“We have reached the end and I want to thank you that you have come this far. I hope the content I have shown you may it be very useful to you in the future. Now, let's review the steps you have to take. to get to your final project. First, tackle a branding project in its initial phase. to then carry out an information gathering process, brand and product research. Also explore visual representations through the search for references. Sketch looking to make associations new among visual representations. to then vectorize and make a final set of graphic pieces that are faithful to the brand....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Designing a brand identity with shocking animations

• Level: Beginner
• 100% positive reviews (6)
• 1038 students
• 4 units
• 21 lessons (3h 58m)
• 7 downloads

• Category

  Design

• Software

  Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Glyphs

• Areas

  Graphic Design, Logo Design