Hand-drawn logo design
Refining Ideas
A course by Aron Leah , Illustrator and designer
About the video: Refining Ideas
Overview
“Based on the sketches I made, I'll choose the one I think suits the project best and start refining it. When doing this, it's important to remember all the keywords and adjectives gathered earlier. This will inform the visual aesthetic and tone of the design.”
In this video lesson Aron Leah addresses the topic: Refining Ideas, which is part of the Domestika online course: Hand-drawn logo design. Discover how to gather client info, combine ideas, and refine sketches into stunning hand-drawn logos..
Partial transcription of the video
“In this lesson, we'll refine our ideas and develop our sketch into something we can use as a template for our logo. In the previous lesson, we ended up with two potential ideas that we could use for Nick's logo. I'll talk through why I'm choosing the one I'm choosing. I really like what's going on here with this dog and the downward dog yoga pose. But I think right away, I don't initially think yoga. I think there's just something a little bit too abstract about that idea. So the one I'm going to choose is this guy doing the yoga pose where the arm is turning into a plant. And I just think ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hand-drawn logo design
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Category
Design, Illustration -
Software
Adobe Illustrator, Procreate -
Areas
Digital Illustration, Graphic Design, Logo Design, Traditional illustration
Aron Leah
A course by Aron Leah
Aron Leah is a highly skilled illustrator and designer with over a decade of experience in the industry. Known for his bold and minimalist style, he has developed a reputation for creating hand-drawn logos that leave a lasting impression.
After working for several design agencies, Aron decided to venture out on his own and establish his freelance career. Through his unique approach to hand-drawn logos, he has collaborated with a wide range of clients, from small startups to established global brands.
Aron's work has been recognized and featured in prominent design publications and exhibitions. He is also a regular speaker at design conferences and has conducted workshops to share his expertise with aspiring designers. Aron Leah believes that hand-drawn logos have the power to communicate stories and evoke emotions in ways that digital designs often struggle to achieve.
- 100% positive reviews (24)
- 1,403 students
- 13 lessons (1h 41m)
- 19 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Procreate
