Hand-drawn logo design
A course by Aron LeahIllustrator and designer
A course by Aron Leah, Illustrator and designer
Discover how to gather client info, combine ideas, and refine sketches into stunning hand-drawn logos.
Discover the art of hand-drawn logos, led by Aron Leah, an accomplished illustrator and designer. Dive into the world of brand identity and learn how to create unique and meaningful designs from initial research to final vectorization.
In this online course, you will explore the power of logos as living, moving works of illustration, iconography, and typography filled with stories and purpose. Aron will guide you step by step, sharing his self-taught techniques and helping you develop your own distinctive style. You'll delve into the fundamentals of what makes a good illustrative logo, and learn how to gather specific information from clients to influence your research process.
Through a combination of illustration and refining sketches, you'll transform your ideas into suitable logo marks that hold personality and communicate emotions effectively. Additionally, Aron will teach you how to turn your hand-drawn sketches into vector logos while retaining their organic feel. By the end of the course, you'll have the knowledge and skills to create logos that are both unique and original, using your personal style to tell meaningful stories.
What will you learn in this online course?
13 lessons & 19 downloads
Illustrative Logo Design
5 minutes, 52 seconds
Warm-up Exercise
13 minutes, 17 seconds
Asking the Right Questions
8 minutes, 15 seconds
Word Mapping
4 minutes, 54 seconds
Loose Sketches
18 minutes, 20 seconds
Colour and Typography
10 minutes, 30 seconds
What's included in this course?
To start, Aron Leah will introduce you to the key elements of a successful hand-drawn illustrative logo. You'll learn the importance of gathering specific information from clients and using it to influence your research process.
By combining ideas through illustration, you'll create unique logo marks that reflect the essence of the brand or business. Aron will guide you in refining your loose sketches and transforming them into suitable logos with personality.
You'll also discover how to retain the natural hand-drawn feel when turning your sketches into vector logos using Adobe Illustrator. Next, you'll learn to lay out your logo using chosen brand colors, ensuring its functionality across different platforms.
Finally, you'll explore the benefits of brand illustrations and discover how to create mock-ups of your logo design. Aron will share valuable tips to help you kickstart your journey in the industry.
Throughout the course, you'll gain insights into Aron's creative problem-solving methods and learn to infuse both client and personal energy into your designs. By the end, you'll have the skills to create logos that communicate stories, resonate with audiences, and stand out in today's design-centric world.
Recommended software & tools for this course
What is this course's project?
Create your own hand-drawn logo for a brand of your choice. Apply the techniques and knowledge you've acquired throughout the course to develop a logo that tells a meaningful story and reflects the personality of the brand. By combining specific information from your client with your own creativity, you'll shape a logo that resonates with both the brand and its intended audience.
Projects by course students
Who is this online course for?
For beginner to intermediate students who are passionate about design and eager to learn the art of creating hand-drawn logos. Whether you're a designer looking to enhance your skills or someone interested in exploring the world of brand identity, this course will provide you with valuable insights and techniques.
Requirements and materials
No prior knowledge of hand-drawn logos is required, but familiarity with Adobe Illustrator and a basic understanding of design concepts will be beneficial.
You will also need Adobe Illustrator (or a similar vector graphics software), basic drawing tools, such as pencils, pens, markers, and paper. A scanner or smartphone with a scanning app to digitize your hand-drawn sketches, and access to a printer for reference materials and worksheets.
Reviews
- 2 months ago
Fantastic course, easy to follow and great quality.
- 4 months ago
Enjoyed this course, I've been stuck in geometric hell and I kinda forgot how to drawn in a loose style.
- 9 months ago
Absolutely fantastic! One of the best courses here. Very hands on and informative. Strongly recommend to anyone wanting to learn more about creating logos, talking to clients, drawing bold illustrations.
- 1 year ago
me encanto es un curso super bueno para un principiante
- 1 year ago
Es un curso dinámico, rápido y superútil.
After working for several design agencies, Aron decided to venture out on his own and establish his freelance career. Through his unique approach to hand-drawn logos, he has collaborated with a wide range of clients, from small startups to established global brands.
Aron's work has been recognized and featured in prominent design publications and exhibitions. He is also a regular speaker at design conferences and has conducted workshops to share his expertise with aspiring designers. Aron Leah believes that hand-drawn logos have the power to communicate stories and evoke emotions in ways that digital designs often struggle to achieve.
Content
- U1
Introduction
- About Me
- Influences
- U2
Basic Notions and Research
- Illustrative Logo Design
- Warm-up Exercise
- Asking the Right Questions
- Word Mapping
- Mood Board
- U3
Creation of the Logo
- Loose Sketches
- Refining Ideas
- Vectorising the Sketch
- Colour and Typography
- U4
Showcasing the Work
- Brand Illustrations and Mock-ups
- Finding Work
- FP
Final project
- Hand-crafted logo design
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for those with some experience in illustration or logo design who want to deepen their skills in hand-drawn and illustrative logo workflows.
You’ll need basic drawing tools (pencil, paper), optional Procreate or Adobe Illustrator for digital work, and access to mood board platforms like Pinterest.
You’ll learn to create unique illustrative logos by combining hand-drawn techniques, personal narrative, client research, mood boards, and digital vectorization.
Yes, the course includes strategies for building an online presence, showcasing your portfolio, and engaging with clients on social media.
The course guides you through personal storytelling, iterative sketching, and inspiration gathering to help you develop a distinct and recognizable illustration style.
Yes, the course teaches you how to extract client preferences, write creative briefs, and design logos that reflect brand values and client identity.
Yes, you’ll learn how to integrate custom hand-drawn letterforms and illustration for cohesive, brand-consistent logos.