Hand-drawn logo design
Word Mapping
A course by Aron Leah , Illustrator and designer
About the video: Word Mapping
Overview
“Now that I've gathered enough information from talking with Nick, I'll start mind mapping these ideas so as to further develop the concept. You'll see how this exercise can help you find new adjectives and take you in the right direction for the design of the logo.”
In this video lesson Aron Leah addresses the topic: Word Mapping, which is part of the Domestika online course: Hand-drawn logo design. Discover how to gather client info, combine ideas, and refine sketches into stunning hand-drawn logos..
Partial transcription of the video
“In this lesson, we're going to run through a quick word mapping exercise using all the information we've gathered from the brand questionnaire. The purpose of this exercise is to generate more words that we can use to create our logo. These words will help inform the tone, aesthetic, and subject matter for the logo that you create. You can use simple tools like a thesaurus or just brainstorming. I'm a firm believer in what goes in your brain comes out. So the idea is just to fill your head with as much information, as many words as possible, that are all relevant to your client. Sometimes I...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hand-drawn logo design
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Category
Design, Illustration -
Software
Adobe Illustrator, Procreate -
Areas
Digital Illustration, Graphic Design, Logo Design, Traditional illustration
Aron Leah
A course by Aron Leah
Aron Leah is a highly skilled illustrator and designer with over a decade of experience in the industry. Known for his bold and minimalist style, he has developed a reputation for creating hand-drawn logos that leave a lasting impression.
After working for several design agencies, Aron decided to venture out on his own and establish his freelance career. Through his unique approach to hand-drawn logos, he has collaborated with a wide range of clients, from small startups to established global brands.
Aron's work has been recognized and featured in prominent design publications and exhibitions. He is also a regular speaker at design conferences and has conducted workshops to share his expertise with aspiring designers. Aron Leah believes that hand-drawn logos have the power to communicate stories and evoke emotions in ways that digital designs often struggle to achieve.
- 100% positive reviews (24)
- 1,400 students
- 13 lessons (1h 41m)
- 19 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Procreate
