Visual Identity Design for Hospitality
Deployment of identity: the logotype
A course by Fakepaper , Graphic Design Duo
About the video: Deployment of identity: the logotype
Overview
“Here you will see how to deploy the identity for the design of the logotype using the tools designed and determined in the previous lessons.”
In this video lesson Fakepaper addresses the topic: Deployment of identity: the logotype, which is part of the Domestika online course: Visual Identity Design for Hospitality. Learn how to create a comprehensive visual identity for any hospitality establishment, from logo and typography to a full site map.
Partial transcription of the video
“Deployment of identity: the logotype In this lesson, we will see how to deploy the previously designed tools to imagine the logotype. We will use the elements determined in lessons 1 and 2, namely the body of illustrations and the typography. So we're going to switch to Illustrator. In previous lessons, we have determined in successive stages all the components of the identity and therefore it is a question of assembling them in a harmonious way in order to arrive at compositions which convey all the values of our project. We will therefore move on to the design of the logotype. So, as a re...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Hospitality
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Digital Design, Graphic Design
Fakepaper
A course by Fakepaper
Based in Paris, Fakepaper is an independent graphic design studio founded in 2011 by Chloé Desvenain, with Nolwenn Allarousse joining the ranks in March 2018. Fakepaper works in the fields of music, fashion, art, and culture in the broadest sense, with a focus on striking, artistic aesthetics brimming with color.
With a vast network of collaborators boasting all kinds of expertise, they strive to develop a singular and cooperative relationship with each and every project backer.
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- 486 students
- 16 lessons (2h 58m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: French
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- Level: Beginner
- Unlimited access forever
