Visual Identity Design for Hospitality
A course by FakepaperGraphic Design Duo
A course by Fakepaper, Graphic Design Duo
Learn how to create a comprehensive visual identity for any hospitality establishment, from logo and typography to a full site map
A visual identity can make or break a restaurant or hotel. Chloé and Nolwenn are graphic designers and branding experts. Their work is all about experimenting with illustration, typography, and different formats to build original visual identities that convey the values of their clients while perfectly reaching the target audience.
In this online course, discover the main stages involved in designing a visual identity for a hospitality venue. Learn how to establish a connection with its clientele, owners, and history to bring unique visual elements to life in print form or online. Get ready to generate success with eye-catching visual identities!
What will you learn in this online course?
16 lessons & 17 downloads
How to create a place identity
5 minutes, 14 seconds
Meet the client: the brief
8 minutes, 53 seconds
The client's mood board
8 minutes, 15 seconds
The Fakepaper mood board
10 minutes, 50 seconds
Iconographic research and documentation
11 minutes, 10 seconds
Create a bank of illustrations
11 minutes, 3 seconds
What's included in this course?
Start by meeting Chloé and Nolwenn, who run Fakepaper studio. They tell you more about their backgrounds and the artists that have inspired them.
Discover three essential steps in the implementation of a branding project: the global definition of a visual identity, the solid understanding of a client brief, and the creation of a detailed mood board.
Move on to the visual creation stage. Look at how to transform concepts into images, develop a complete set of illustrations, make decisions on your typography, and design a logo. Then, create mock-ups with all your research in order to propose it to the client.
Time to apply your creations to different formats—an essential way for your clients to communicate with their target audience. Whether it's a website mock-up or print elements like a bar flyer, prepare to let your creativity run wild!
What is this course's project?
Create a visual identity for a hospitality venue across a selection of formats.
Who is this online course for?
This course is for anyone interested in understanding and designing visual identities.
Requirements and materials
You don't need any specialist experience to take this course. However, some typography and color matching knowledge would be helpful.
As for materials, you need Adobe Creative Cloud or Suite (Illustrator, Indesign, and Photoshop), a light tablet, a printer, a scanner, and basic drawing materials.
Reviews
- andreskarloPLUS3 months ago
Me gusta mucho el curso, otra mirada, muchas inspiración. Un estilo particular de las profe!
- 2 years ago
Me encanta he aprendido mogollon para dar otro estilo a mis diseños.
- 2 years ago
Excelente curso! Aprendi muito.
- 2 years ago
Excelente curso. De primer nivel
- 2 years ago
Excelente curso, lleno de propuestas frescas
With a vast network of collaborators boasting all kinds of expertise, they strive to develop a singular and cooperative relationship with each and every project backer.
Content
- U1
Introduction
- Presentation
- Our sources of inspiration
- U2
First steps to create a place identity
- How to create a place identity
- Meet the client: the brief
- The client's mood board
- The Fakepaper mood board
- U3
Concept development
- Iconographic research and documentation
- Create a bank of illustrations
- Vectorization of illustrations in Illustrator
- Typography and composition of visuals
- Deployment of identity: the logotype
- The use of mock-ups
- U4
Identity application
- The first digital media: the landing page
- The complete site: the plans of the rooms
- The first print media 1
- The first print media 2
- FP
Final project
- Visual Identity Design for Hospitality
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is mainly designed for designers who already have basic graphic design skills and want to deepen their ability to create original, well-structured visual identities.
A basic knowledge of Photoshop and Illustrator is recommended to effectively complete the practical exercises in this course.
You will learn how to create a cohesive visual identity, design logos, moodboards, typographic illustrations, and apply your concepts across digital and print media.
Yes, you’ll discover how to gather, organize, and select references to build structured and inspiring moodboards.
You’ll study practical cases and methods for designing logos tailored to different brands, considering the context, values, and client needs.
The course is aimed at designers, students, or self-taught individuals who already have some graphic design background and want to strengthen their visual identity skills.
It’s recommended to have Adobe Photoshop, Illustrator, and InDesign, along with drawing materials for certain manual creation and digitizing phases.