Visual Identity Design for Hospitality

Visual Identity Design for Hospitality

“We have come to the end of the course! We thank you for following it. We hope it has been useful and that you have enjoyed creating a visual identity. Here we leave you an example of what we would like to see in the presentation of your project: The brief Obtain all the necessary information from your client to have a global and clear view of their request.

The mood board Design an inspiring but synthetic mood board of the creative avenues you are considering. Illustrations Create a corpus of rich, varied images related to the activity of your project (restaurant, hotel, shop, etc.) to then redraw the important elements in order to end up with a singular and diversified repertoire of illustrations. Typography Select a typeface that will accompany your aesthetic and reveal it: for example a typeface with a lot of personality if your illustrations are minimalist or, on the contrary, a fairly "neutral" type if your illustrations are more detailed. Mock-ups Make a few mock-ups to put your visuals into context and see how they look. Print materials Having previously determined the print and digital media to be addressed, apply the identity to these different formats. Don't forget to share your project on the forum. To do this, click on the “Create your project” button. We really look forward to discovering your creations. We will look at your publications as soon as possible and answer your questions and need clarification. In the meantime, we encourage you to watch what your fellow students have been up to and comment on their posts. See you soon !”

Partial transcription of the video

“Final project This is the end of our lesson. We hope you liked it, that you found it complete and that it will be useful for your future projects. It is obvious that the idea is not to reproduce what we did for Il Capri Hotel, but rather to understand the method of creation. We will summarize the essential steps to successfully complete your final project. First, make sure you have gathered as much information as possible and to have clearly identified your client's request. As a reminder, you have seen it, we got a lot of information from customers, but this is rarely the case, therefore, ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity Design for Hospitality

• Level: Beginner
• 100% positive reviews (17)
• 486 students
• 4 units
• 16 lessons (2h 58m)
• 5 downloads

• Category

  Design

• Areas

  Art Direction, Branding & Identity, Design, Digital Design, Graphic Design