Visual Identity Design for Hospitality
Meet the client: the brief
A course by Fakepaper , Graphic Design Duo
About the video: Meet the client: the brief
Overview
“Now we will focus on the importance of understanding the client brief. We will see how to ensure that it is clear and exhaustive. ”
In this video lesson Fakepaper addresses the topic: Meet the client: the brief, which is part of the Domestika online course: Visual Identity Design for Hospitality. Learn how to create a comprehensive visual identity for any hospitality establishment, from logo and typography to a full site map.
Partial transcription of the video
“Meet the client: the brief In this lesson, we will focus on the importance of the client brief and how to make make it as clear and comprehensive as possible. Briefing is decisive in the progress of a project, because this is the time when you are going to make sure understand your customer's expectations and figure out what he wants and what he doesn't want and above all to agree on the meaning of the words. Sometimes your client will tell you that he wants something beautiful, but "beautiful" means everything and nothing at the same time, what is beautiful for me is not necessarily so for...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Hospitality
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Digital Design, Graphic Design

Fakepaper
A course by Fakepaper
Based in Paris, Fakepaper is an independent graphic design studio founded in 2011 by Chloé Desvenain, with Nolwenn Allarousse joining the ranks in March 2018. Fakepaper works in the fields of music, fashion, art, and culture in the broadest sense, with a focus on striking, artistic aesthetics brimming with color.
With a vast network of collaborators boasting all kinds of expertise, they strive to develop a singular and cooperative relationship with each and every project backer.
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- 486 students
- 16 lessons (2h 58m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: French
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- Level: Beginner
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