Visual Identity Design for Hospitality
How to create a place identity
A course by Fakepaper , Graphic Design Duo
About the video: How to create a place identity
Overview
“In this lesson, we will first address the question of visual identity: what is it, what are its mainsprings, and why is good positioning essential in understanding it? the people ? ”
In this video lesson Fakepaper addresses the topic: How to create a place identity, which is part of the Domestika online course: Visual Identity Design for Hospitality. Learn how to create a comprehensive visual identity for any hospitality establishment, from logo and typography to a full site map.
Partial transcription of the video
“How to create a place identity In this lesson, we will see what a visual identity is, what are the springs and how good positioning is essential for the future. The importance of a new visual identity, is to put into images, shapes and colors the universe of any project: an event, a brand, a place, whatever, and ensure that the values of this project are conveyed through his image. The visual identity is the first thing we give to customers to see or to future interlocutors, so it is important to convey in a fair way project ideas. Few years ago, we had developed the identity of a small bre...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Hospitality
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Digital Design, Graphic Design
Fakepaper
A course by Fakepaper
Based in Paris, Fakepaper is an independent graphic design studio founded in 2011 by Chloé Desvenain, with Nolwenn Allarousse joining the ranks in March 2018. Fakepaper works in the fields of music, fashion, art, and culture in the broadest sense, with a focus on striking, artistic aesthetics brimming with color.
With a vast network of collaborators boasting all kinds of expertise, they strive to develop a singular and cooperative relationship with each and every project backer.
- 100% positive reviews (17)
- 486 students
- 16 lessons (2h 58m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: French
- French · Spanish · English · Portuguese · German · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
