Retro Hand-Lettering: Embracing Imperfections
Working with Clients
A course by Jay Roeder , Illustrator and Hand-Lettering Artist
Joined September 2021
Joined September 2021
About the video: Working with Clients
Overview
“In this lesson, I’ll give you some tips when working with clients and the process I usually go through when getting feedback. ”
In this video lesson Jay Roeder addresses the topic: Working with Clients, which is part of the Domestika online course: Retro Hand-Lettering: Embracing Imperfections. Learn lettering techniques to create original compositions composed of words, letters, and phrases that reflect your personal style.
Partial transcription of the video
“Working with Clients In the last lesson, we learned to apply texture to our final project. In this lesson, I'll go over tips on working with clients. The first tip that I want to offer for this lesson is how to go about finding new clients. So when you're new to freelancing, finding new clients can be a challenge. This leads us to the dilemma where we want to work with a client, but we don't have the work to support that. The best advice I can give is to create as much art as possible and in the style that you're interested in working. I'm really interested in music, so I create a lot of ar...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Retro Hand-Lettering: Embracing Imperfections
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Category
Calligraphy & Typography -
Software
Procreate -
Areas
Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Traditional illustration
Jay Roeder
A course by Jay Roeder
Jay Roeder is a freelance illustrator who specializes in hand-lettering. From a young age, he was always passionate about art. In college, he studied graphic design and illustration, and after graduating, he started working in different design agencies, handling projects for a range of international brands. In 2012, he decided to quit his job to focus on hand-lettering.
Since then, he has worked with brands such as Nike, Hilton, and Subway, and agencies on branding, packaging, books and magazine covers, ad campaigns, and murals. He has also written three books on hand lettering: 100 Days of Lettering, Lettering Alphabets & Artwork, and Harry Potter Hand Lettering.
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- 1,722 students
- 15 lessons (2h 34m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
Procreate
