Client Relations: Techniques for Creatives

Overview

“Here I will tell you about two elements of Heavy's methodology that have been key to avoiding misunderstandings with our clients and, most importantly, making them feel heard. These elements have also helped us to have very few rounds of proposal corrections and for the client to feel part of the process.”

In this video lesson Heavy addresses the topic: The Justification for the Project, which is part of the Domestika online course: Client Relations: Techniques for Creatives. Learn the top practices and strategies to establish clear and friendly relationships with your clients, whether you're a freelancer or part of a creative studio.

Partial transcription of the video

“The justification for the project We already have all the information to start doing our project. But before you start doing all the juicy stuff we're all dying to do, there is something very important that we have to do before: the justification. The justification is the previous step to make a visual proposal and I feel like it's underrated by a lot of creatives. But for us it is perhaps the most important step. Justifying our projects has become this essential step and one of our biggest differentiators as a studio. This is where we are going to give structure to all our ideas and unders...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Client Relations: Techniques for Creatives

• Level: Beginner
• 98% positive reviews (55)
• 1592 students
• 5 units
• 15 lessons (2h 14m)
• 7 downloads

• Category

  Design, Marketing & Business

• Areas

  Communication, Creative Consulting, Design Management, Management & Productivity