Client Relations: Techniques for Creatives

Overview

“I will now discuss the different types of clients you may come across working in the world of creativity. I will also make a list of the possible challenges of each client profile and, finally, I will show you a general structure of the different stages of the relationship with the client. ”

In this video lesson Heavy addresses the topic: Customer Profiles, which is part of the Domestika online course: Client Relations: Techniques for Creatives. Learn the top practices and strategies to establish clear and friendly relationships with your clients, whether you're a freelancer or part of a creative studio.

Partial transcription of the video

“customer profiles Design projects are like a three-arm scale. On the one hand, there are the needs of the project, on the other hand, there are the aspirations of the client and on the other side are our creative aspirations. The magic in our work is to find a way to balance these three elements harmoniously and professionally. But our work will go nowhere if we don't know how to communicate it. This is where to put the customer's shoes and understanding their priorities becomes crucial. Not all clients are the same and none is better than another. but it means you'll have to board the rela...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Client Relations: Techniques for Creatives

• Level: Beginner
• 98% positive reviews (55)
• 1601 students
• 5 units
• 15 lessons (2h 14m)
• 7 downloads

• Category

  Design, Marketing & Business

• Areas

  Communication, Creative Consulting, Design Management, Management & Productivity