Video Marketing Strategy: Create Ads for Instagram and TikTok
Messaging Strategy and Storyboard
A course by Canvas+Co , Video Marketing Agency
About the video: Messaging Strategy and Storyboard
Overview
“Here, we’ll create the storyboard for your short video ad. This means defining what you’ll say and how you’ll say it. ”
In this video lesson Canvas+Co addresses the topic: Messaging Strategy and Storyboard, which is part of the Domestika online course: Video Marketing Strategy: Create Ads for Instagram and TikTok. Learn to create scroll-stopping video content for social media, from the initial idea to the execution of organic and paid strategies.
Partial transcription of the video
“In the last lesson, we defined our where. So now we have our who, our what, and our where. So we can begin the process of actually creating our ad. So in this lesson, we're going to go through a process called storyboarding, which means writing out the key messages that we want to make sure come to life in our ad. A great storyboard really matters because it's going to translate into the final ad that we'll film. And creative itself, or the ad that you're filming, is the greatest driver of performance for your campaign. When you run an ad campaign, you have two major components. You have yo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Video Marketing Strategy: Create Ads for Instagram and TikTok
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Category
Marketing & Business, Photography & Video -
Software
Tik Tok -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Canvas+Co
A course by Canvas+Co
Charlene Tassinari and Carly Potock, the co-founders of Canvas+Co, met in 2015 while working at Google, and together went on to launch YouTube's first digital video brand strategy team for businesses. They discovered that achieving true success on YouTube was a common challenge for a wide range of different brands, and as a result developed creative tools like Video Builder for YouTube, and launched Google's first video production partnership program: the YouTube Creative Directory.
In 2020, the creative duo founded Canvas+Co to help more brands learn how to build effective, cross-platform video marketing strategies that grab consumers' attention and boost revenue on platforms like Instagram, TikTok, and Snapchat. Their clients include Pizza Hut, Zenni Optical, Roman, VICI, Backcountry, and Nunn.
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- 8,422 students
- 14 lessons (1h 19m)
- 21 additional resources (6 files)
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- Audio: English, Spanish, French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
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