Video Marketing Strategy: Create Ads for Instagram and TikTok

Charlene Tassinari and Carly Potock, the co-founders of Canvas+Co, met in 2015 while working at Google, and together went on to launch YouTube's first digital video brand strategy team for businesses. They discovered that achieving true success on YouTube was a common challenge for a wide range of different brands, and as a result developed creative tools like Video Builder for YouTube, and launched Google's first video production partnership program: the YouTube Creative Directory.
In 2020, the creative duo founded Canvas+Co to help more brands learn how to build effective, cross-platform video marketing strategies that grab consumers' attention and boost revenue on platforms like Instagram, TikTok, and Snapchat. Their clients include Pizza Hut, Zenni Optical, Roman, VICI, Backcountry, and Nunn.