Video Marketing Strategy: Create Ads for Instagram and TikTok

Video Marketing Strategy: Create Ads for Instagram and TikTok

“Congratulations! You have reached the end of this Domestika course. Thank you for choosing us to lead you through the world of video ads. It's time to work on your project: you can make some great videos for your business! This could mean finishing the work you started while completing the exercises, or you could start a brand-new project. Either way, we strongly suggest you take the time to gather inspiration and do a unique project of your own. Make sure to keep track of your progress with different pictures of each step. It'd be great if you could also explain the choices you've made along the way and tell us if you have any doubts. This will help us understand your creative process and guide you better if you need advice. Let’s revisit the necessary steps to complete your project: First, define your who, what, and where. Next, create your messaging strategy and storyboard.

Next, film your ad. This could be a selfie-style ad or a product ad. Don't forget to assemble what you’ll need to film first, that way the filming would be easier. Finally, edit and promote your ad. Keep in mind there are plenty of tools to complete these last steps, use the one you feel most comfortable with. We look forward to seeing your project in the Domestika forum! We'll be checking in from time to time to look at your posts, answer your questions, and give you feedback. Remember, you can also interact with your peers and provide them with feedback. We hope you enjoyed the course!”

Partial transcription of the video

“Final Project Thank you for taking the time to learn about video ads. Video is the go-to way for consumers to take in information about your product or company. Since today's consumers are comfortable with casual self-shot videos, the tools you need are at your fingertips. We hope you are inspired to make great videos for your business. Start by defining who you are trying to reach and think beyond basic demographics like age and gender. You need to understand your consumers' interests and passions to get at the heart of who they are. Great video creative starts here, so you can capture you...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Video Marketing Strategy: Create Ads for Instagram and TikTok

• Level: Beginner
• 97% positive reviews (115)
• 8063 students
• 5 units
• 14 lessons (1h 19m)
• 6 downloads

• Category

  Marketing & Business, Photography & Video

• Software

  Tik Tok

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media