Video Marketing Strategy: Create Ads for Instagram and TikTok
A course by Canvas+Co
, Video Marketing Agency
Learn to create scroll-stopping video content for social media, from the initial idea to the execution of organic and paid strategies
- 97% positive reviews (66)
- 3320 students
- Audio: English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
Learn to create scroll-stopping video content for social media, from the initial idea to the execution of organic and paid strategies
- 97% positive reviews (66)
- 3320 students
- 14 lessons (1h 19m)
- 21 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What was the last video you stopped to watch on Instagram – and why? Video is the ultimate form of storytelling and can enable businesses to communicate like humans, not just brands. Co-founders of Canvas+Co Charlene Tassinari and Carly Potock help brands build video marketing strategies that drive new customer acquisition on various online platforms. They met while working at Google, and together launched multiple video creation tools, including the company's first production partnership program: the YouTube Creative Directory.
In this online course, Charlene and Carly teach you how to create powerful video ads using just your mobile phone. Create a 15-30 second video ad from start to finish and learn how to use organic and paid strategies to get your brand noticed. Are you ready to create content that stops people scrolling?
What will you learn in this online course?
Course table of contents
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U1U1. Introduction
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U2U2. The Importance of Video Ads
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U3U3. Defining the Who, What, and Where
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U4U4. Creating the Video Ad
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U5U5. Promoting the Video Ad
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FPFP Final project
Get to know the creative duo behind Canvas+Co. They talk through how they went from collaborating during their time working at Google to founding their own company, along with the influences that inspire them.
Look at why video matters, before diving into the different types of promotional videos that exist, from product content to how-tos. Then discover the difference between organic and paid video content and why the latter is an essential tool for business growth.
Time to establish your who, what, and where. Decide on who your target audience is, then define what action you would like them to take when they see your ad, from signing up to making a purchase. Use this information to choose which platform is best to reach your audience.
Move on to the creation of your ad, starting with a messaging strategy and storyboard with a strong hook, call to action, and more. Learn how to film a selfie-style video along with a product ad. Then learn how to easily edit your ads to include text and music.
To wrap up the course, Charlene and Carly talk through two strategies for getting your content seen by potential customers and increasing brand awareness: boosted posts and ad manager tools.
What is this course's project?
Create a 15-30 second long video ad that is ready to be used to advertise your business on Instagram and TikTok.
Projects by course students
Who is this online course for?
This course is perfect for small business owners and individuals with little to no marketing experience who want to promote their products or services through video ads on social media.
Requirements and materials
No previous experience is required.
In terms of equipment, you will need a smartphone with a video camera for filming, as well as a device and software for editing your finished video.
Reviews
Charlene Tassinari and Carly Potock, the co-founders of Canvas+Co, met in 2015 while working at Google, and together went on to launch YouTube's first digital video brand strategy team for businesses. They discovered that achieving true success on YouTube was a common challenge for a wide range of different brands, and as a result developed creative tools like Video Builder for YouTube, and launched Google's first video production partnership program: the YouTube Creative Directory.
In 2020, the creative duo founded Canvas+Co to help more brands learn how to build effective, cross-platform video marketing strategies that grab consumers' attention and boost revenue on platforms like Instagram, TikTok, and Snapchat. Their clients include Pizza Hut, Zenni Optical, Roman, VICI, Backcountry, and Nunn.
Content
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U1
Introduction
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About Us
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Influences
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U2
The Importance of Video Ads
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Why Video Ads Matter
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Common Types of Videos
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Organic vs. Paid Video
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U3
Defining the Who, What, and Where
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Who Are You Trying to Reach?
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What Do You Want Them to Do?
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Where Will You Reach Them?
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U4
Creating the Video Ad
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Messaging Strategy and Storyboard
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Selfie Style Ads
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Product Style Ads
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Editing Your Video Ads
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U5
Promoting the Video Ad
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Boosted Posts
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Ad Manager Tools
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FP
Final project
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Video Marketing Strategy: Create Ads for Instagram and TikTok
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
websaz2015
I've invested in "Mobile Filmmaking 101: Capture Stories With Your Phone", "Introduction to Mobile Filmmaking", and "Professional Mobile Filmmaking for Social Media". I would highly suggest starting with the first one due to its hands-on approach, followed by Majarich's offering. However, I don't advise 3rd as it is less practical instruction. For those interested in crafting content specifically for Instagram or TikTok, consider "Video Marketing Strategy: Create Ads for Instagram and TikTok".
aforam
mucha claridad, conciso y preciso el contenido.
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nathalia_lisboa
adorei o curso
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hernan.aular
excelente explicacion que dan este duo de damas que saben y conocen esta materia porque tienen una experiencia invaluable las cuales comparten con las personas que toman el curso
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christianpinedar
Excelente curso!
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