Best seller

Video Marketing Strategy: Create Ads for Instagram and TikTok

A course by Canvas+Co , Video Marketing Agency

Video Marketing Agency. San Francisco, United States.
Joined July 2021

Learn to create scroll-stopping video content for social media, from the initial idea to the execution of organic and paid strategies

  • Best seller
  • 97% positive reviews (90)
  • 5669 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn to create scroll-stopping video content for social media, from the initial idea to the execution of organic and paid strategies

A course by Canvas+Co

What was the last video you stopped to watch on Instagram – and why? Video is the ultimate form of storytelling and can enable businesses to communicate like humans, not just brands. Co-founders of Canvas+Co Charlene Tassinari and Carly Potock help brands build video marketing strategies that drive new customer acquisition on various online platforms. They met while working at Google, and together launched multiple video creation tools, including the company's first production partnership program: the YouTube Creative Directory.

In this online course, Charlene and Carly teach you how to create powerful video ads using just your mobile phone. Create a 15-30 second video ad from start to finish and learn how to use organic and paid strategies to get your brand noticed. Are you ready to create content that stops people scrolling?

Read more ↓

What will you learn in this online course?

14 lessons & 21 downloads

Why Video Ads Matter
2 minutes, 19 seconds
Common Types of Videos
6 minutes, 7 seconds
Organic vs. Paid Video
3 minutes, 35 seconds
Who Are You Trying to Reach?
4 minutes, 44 seconds
What Do You Want Them to Do?
3 minutes, 38 seconds
Where Will You Reach Them?
4 minutes, 40 seconds
  • 97% positive reviews (90)
  • 5669 students
  • 14 lessons (1h 19m)
  • 21 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a 15-30 second long video ad that is ready to be used to advertise your business on Instagram and TikTok.

Projects by course students

Who is this online course for?

This course is perfect for small business owners and individuals with little to no marketing experience who want to promote their products or services through video ads on social media.

Requirements and materials

No previous experience is required.

In terms of equipment, you will need a smartphone with a video camera for filming, as well as a device and software for editing your finished video.


Reviews

5669 Students
90 Reviews
97% Positive ratings

Canvas+Co

A course by Canvas+Co

Teacher Plus
Video Marketing Agency

Charlene Tassinari and Carly Potock, the co-founders of Canvas+Co, met in 2015 while working at Google, and together went on to launch YouTube's first digital video brand strategy team for businesses. They discovered that achieving true success on YouTube was a common challenge for a wide range of different brands, and as a result developed creative tools like Video Builder for YouTube, and launched Google's first video production partnership program: the YouTube Creative Directory.
In 2020, the creative duo founded Canvas+Co to help more brands learn how to build effective, cross-platform video marketing strategies that grab consumers' attention and boost revenue on platforms like Instagram, TikTok, and Snapchat. Their clients include Pizza Hut, Zenni Optical, Roman, VICI, Backcountry, and Nunn.


Content

  • U1

    Introduction

    • About Us
    • Influences
  • U2

    The Importance of Video Ads

    • Why Video Ads Matter
    • Common Types of Videos
    • Organic vs. Paid Video
  • U3

    Defining the Who, What, and Where

    • Who Are You Trying to Reach?
    • What Do You Want Them to Do?
    • Where Will You Reach Them?
  • U4

    Creating the Video Ad

    • Messaging Strategy and Storyboard
    • Selfie Style Ads
    • Product Style Ads
    • Editing Your Video Ads
  • U5

    Promoting the Video Ad

    • Boosted Posts
    • Ad Manager Tools
  • FP

    Final project

    • Video Marketing Strategy: Create Ads for Instagram and TikTok

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Video Marketing Strategy: Create Ads for Instagram and TikTok. Marketing, Business, Photography, and Video course by Canvas+Co Best seller

Video Marketing Strategy: Create Ads for Instagram and TikTok

A course by Canvas+Co
Video Marketing Agency. San Francisco, United States.
Joined July 2021
  • 97% positive reviews (90)
  • 5669 students