Video Marketing Strategy: Create Ads for Instagram and TikTok
What Do You Want Them to Do?
A course by Canvas+Co , Video Marketing Agency
About the video: What Do You Want Them to Do?
Overview
“The second step in the creative process is determining the action you want someone to take once they see your ad. In other words, what you want them to do. Don’t assume people know what to do next; we always recommend telling them. ”
In this video lesson Canvas+Co addresses the topic: What Do You Want Them to Do?, which is part of the Domestika online course: Video Marketing Strategy: Create Ads for Instagram and TikTok. Learn to create scroll-stopping video content for social media, from the initial idea to the execution of organic and paid strategies.
Partial transcription of the video
“In the last lesson, we defined who we're trying to reach with your video ad. And in this lesson, we're going to define what we want them to do once they've seen your video ad. This feels like a really obvious step, but it's really important because putting that constraint around your messaging will actually help you write your storyboard and a more clear creative message, which we'll do later in the course. Brands will have different types of goals throughout the year based on the seasonality, the time of year that it is, based on if they're launching a new product, or even just business go...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Video Marketing Strategy: Create Ads for Instagram and TikTok
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Category
Marketing & Business, Photography & Video -
Software
Tik Tok -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Canvas+Co
A course by Canvas+Co
Charlene Tassinari and Carly Potock, the co-founders of Canvas+Co, met in 2015 while working at Google, and together went on to launch YouTube's first digital video brand strategy team for businesses. They discovered that achieving true success on YouTube was a common challenge for a wide range of different brands, and as a result developed creative tools like Video Builder for YouTube, and launched Google's first video production partnership program: the YouTube Creative Directory.
In 2020, the creative duo founded Canvas+Co to help more brands learn how to build effective, cross-platform video marketing strategies that grab consumers' attention and boost revenue on platforms like Instagram, TikTok, and Snapchat. Their clients include Pizza Hut, Zenni Optical, Roman, VICI, Backcountry, and Nunn.
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- 8,422 students
- 14 lessons (1h 19m)
- 21 additional resources (6 files)
- Online and at your own pace
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- Audio: English, Spanish, French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
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