Design and Craft Fairs: Sell Your Products
Defining the Objectives
A course by Alícia Roselló Gené , Artisan
About the video: Defining the Objectives
Overview
“Now I present to you Casa Atlântica, a decoration brand that will serve as a real example of how to define the objectives to participate in the Renegade Craft fair in the United States.”
In this video lesson Alícia Roselló Gené addresses the topic: Defining the Objectives, which is part of the Domestika online course: Design and Craft Fairs: Sell Your Products. Discover how to sell your own products at design and craft fairs with an engaging plan to turn fairgoers into clients.
Partial transcription of the video
“Define the objectives Let's help Casa Atlântica to participate and present at Renegade Craft, Seattle, July 2022. In this lesson we are going to define the objectives of Casa Atlântica to participate in an international fair. I would like to introduce you to Casa Atlântica so that you understand more or less what is their type of product and what do they do. As I was telling you, it is a Galician brand based in Barcelona and make artisan products. They produce locally in Galicia and in the north of Portugal, especially ceramics, pots, but they also have a very strong basket weaving influenc...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Craft Fairs: Sell Your Products
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Design Management, Management & Productivity, Marketing, Portfolio Development
Alícia Roselló Gené
A course by Alícia Roselló Gené
Alícia Roselló founded Duduá in 2006 and since then has become a reference in the craft scene across Spain, especially in Barcelona. She is a pioneer of the DIY movement and currently works as a design consultant for brands in parallel to coordinating and giving countless workshops.
Throughout her career, she has organized exhibitions, talks, and fairs such as Festivalet and started the street-art initiative Guerrilla de Ganchillo (Guerrilla Knitting or Yarnbombing). She also published a book with Planeta Group and has worked for advertising agencies as technical, logistic, and creative support on their communication projects.
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- 1,026 students
- 14 lessons (2h 26m)
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- Audio: Spanish
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- Level: Beginner
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