Design and Craft Fairs: Sell Your Products
Understanding the Public to Design Stand 2
A course by Alícia Roselló Gené , Artisan
About the video: Understanding the Public to Design Stand 2
Overview
“To design the stand, it is advisable to first make a mood board looking for reference images according to the concept and storytelling that your brand wants to convey. A sketch is then made to see if the design works. As an example, I will show you how I designed the Casa Atlântica stand.”
In this video lesson Alícia Roselló Gené addresses the topic: Understanding the Public to Design Stand 2, which is part of the Domestika online course: Design and Craft Fairs: Sell Your Products. Discover how to sell your own products at design and craft fairs with an engaging plan to turn fairgoers into clients.
Partial transcription of the video
“Understand the public to design the stand Now we are going to go back to the action plan and we are going to make a mood board for the Casa Atlântica stand at Renegade. In the action plan we have the Mood board section. This is where you have to put the measures of the stand and a list of concepts from your mood board. In the case of Casa Atlântica, the Renegade stand measures 2.43. It's a strange measure. but I have changed it from inches to metric. 2.43. The concepts of Casa Atlântica that they want to show in their stand, or represent, one is the maritime theme, they want the "made in Sp...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Craft Fairs: Sell Your Products
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Design Management, Management & Productivity, Marketing, Portfolio Development
Alícia Roselló Gené
A course by Alícia Roselló Gené
Alícia Roselló founded Duduá in 2006 and since then has become a reference in the craft scene across Spain, especially in Barcelona. She is a pioneer of the DIY movement and currently works as a design consultant for brands in parallel to coordinating and giving countless workshops.
Throughout her career, she has organized exhibitions, talks, and fairs such as Festivalet and started the street-art initiative Guerrilla de Ganchillo (Guerrilla Knitting or Yarnbombing). She also published a book with Planeta Group and has worked for advertising agencies as technical, logistic, and creative support on their communication projects.
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- 14 lessons (2h 26m)
- 13 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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