Design and Craft Fairs: Sell Your Products

Design and Craft Fairs: Sell Your Products

“You have now reached the last unit. Thank you very much for participating in this course! I hope that my guide and advice will help you get the most out of fairs to promote your work, your brand and your story, make contacts and boost your sales. Completing your action plan will help you put all your ideas in order and have everything ready for the day of the event. In addition, it is a very useful guide to document your participation in other events and keep track of your work before, during and after each fair. Below, I have summarized the essential points to consider when developing your action plan. You can use as an example the document that I have created for the Casa Atlântica brand that you will find in the attached resources of the previous unit. Before the fair • Define your objectives well, since you will choose the type of event in which you want to participate based on them and they will mark the strategy that you apply.

• Calculate the investment, including absolutely all expenses, however small they may be. I recommend adding an extra percentage of unforeseen expenses. • Make a list of all the tasks prior to the fair and write them down on the calendar to view all the steps and not forget anything. • When designing the stand, it is essential to convey the concept and aesthetics of your brand, since the way you display your products influences the impression that the public will have. Create a list of concepts you want to express and a mood board with reference images to make sketches of your stand and visualize the design. • It is also essential, and sometimes complicated, to calculate the inventory. To do this, base yourself on the objectives that you have set for yourself and on the type of fair and think about the types of product that you are going to carry. • Invite your followers and customers to visit your stand. Consider what marketing actions could help you promote your participation in the event and apply them. During the fair • Develop marketing actions to convert visitors into customers or future customers. Take advantage of the fact that you are in the same space as your customers: talk about your brand, your history, and find out what the public's opinion is and what products they like the most and least. • In addition, you can establish connections with people in your sector and learn from other artisans or artists like you. You never know the opportunities that may arise! After the fair • Make an assessment of your participation in the fair to find out if it has been profitable or not. Consider if you have achieved the objectives you had, think if there are some aspects that you could improve for future editions or upcoming events and analyze what you liked and what you did not like. When you have completed your action plan, share it on the forum by clicking on "Create your project". You can add your own observations or a brief explanation of each step and show the changes you have been making based on the feedback you have received. Finally, I want to encourage you to participate in the forum: comment on the work of your colleagues, contribute ideas and share your progress and doubts. I will also be there as often as possible to give you advice and answer your questions. See you soon (perhaps at a fair?). Goodbye! ”

Partial transcription of the video

“Final project Congratulations, you have reached the end of the course. Thank you very much for doing this course. I hope I was able to help you and that now, when you go to your first fair or your next fair, You have everything very clear and under control. I would like to review with you the key parts of this course so that not a single doubt remains. Starting your action plan It is very important to define your objectives well. That will mark the strategy of that fair. Also, as we said, there are many types of fairs. The objectives will change depending on the type of fair you go to. A fa...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design and Craft Fairs: Sell Your Products

• Level: Beginner
• 100% positive reviews (40)
• 1026 students
• 4 units
• 14 lessons (2h 26m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Design Management, Management & Productivity, Marketing, Portfolio Development