Visual Identity for Brands Inspired by Storytelling
Ideation and First Draft 1
A course by Boo Republic (Marios Georntamilis) , Design Studio
Joined January 2020
Joined January 2020
About the video: Ideation and First Draft 1
Overview
“The “lightbulb moment” exists only in cartoons (unfortunately). Coming up with an idea can be frustrating. In this lesson, I will share Boo Republic’s process on how we start to form our concept. Then, you will see how we draft our key visual. ”
In this video lesson Boo Republic (Marios Georntamilis) addresses the topic: Ideation and First Draft 1, which is part of the Domestika online course: Visual Identity for Brands Inspired by Storytelling. Learn to create unique product and packaging concepts by combining modern and traditional design techniques inspired by myths and tales.
Partial transcription of the video
“ Ideation and First Draft In this lesson, we will get our hands into designing, selecting a concept and designing our first draft for our key visual. Reading the brief we received, we see that we have to design for a duet, an olive oil and vinegar. This duet can work oppositely, like a duality, finding the perfect equilibrium between olive oil and the acidity of red wine vinegar. This is the reason I have chosen the North Wind and the Sun in "Aesop's Fables." In a nutshell, it is a fable where these two fight over a traveler, Who is victorious? Who has the most power over him? In order to ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity for Brands Inspired by Storytelling
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Logo Design
Boo Republic (Marios Georntamilis)
A course by Boo Republic (Marios Georntamilis)
Boo Republic is a visual communication design studio founded by Marios Georntamilis in Thessaloniki, Greece. He studied product and systems design engineering at the University of the Aegean. With his expertise in the field of visual communications and graphic design, he founded Boo Republic in 2017, where he works with companies to help them create a visual identity in their branding and packaging.
Their client list include Eurobank, Fischer Pilsner Beer, Zeus is Loose, El Gato Negro, and more. Boo Republic’s work has been featured in online publications like The Dieline, World Brand Design, Packaging of the World, Behance, and Victionary. They are also recipients of numerous awards includig Red Dot design awards, Greek Graphic Design & Illustration Awards, ERMIS awards, and European Design awards.
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