Visual Identity for Brands Inspired by Storytelling
The Brief
A course by Boo Republic (Marios Georntamilis) , Design Studio
Joined January 2020
Joined January 2020
About the video: The Brief
Overview
“Next, I will walk you through the project brief, showing you how to break down the client’s needs. Also, I will present various works of Boo Republic and showcase how we tackled each brief with our concepts. ”
In this video lesson Boo Republic (Marios Georntamilis) addresses the topic: The Brief, which is part of the Domestika online course: Visual Identity for Brands Inspired by Storytelling. Learn to create unique product and packaging concepts by combining modern and traditional design techniques inspired by myths and tales.
Partial transcription of the video
“ The Brief In this lesson, I will guide you through your project brief, how to dismantle your client's brief, rearrange it, and show you examples of various works. I have prepared in advance a real case scenario where a client sends us a brief. He wants to create a gift box indicating the company's Greek origins and long heritage, but not with visual stereotypes and graphical clichés. It has to stand out on the shelf and have a premium vibe. The products are extra virgin olive oil and red wine vinegar, both locally produced. You take one, you make one. It's a motto that we use in Boo Repub...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity for Brands Inspired by Storytelling
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Logo Design
Boo Republic (Marios Georntamilis)
A course by Boo Republic (Marios Georntamilis)
Boo Republic is a visual communication design studio founded by Marios Georntamilis in Thessaloniki, Greece. He studied product and systems design engineering at the University of the Aegean. With his expertise in the field of visual communications and graphic design, he founded Boo Republic in 2017, where he works with companies to help them create a visual identity in their branding and packaging.
Their client list include Eurobank, Fischer Pilsner Beer, Zeus is Loose, El Gato Negro, and more. Boo Republic’s work has been featured in online publications like The Dieline, World Brand Design, Packaging of the World, Behance, and Victionary. They are also recipients of numerous awards includig Red Dot design awards, Greek Graphic Design & Illustration Awards, ERMIS awards, and European Design awards.
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