Visual Identity for Brands Inspired by Storytelling

Visual Identity for Brands Inspired by Storytelling

“Congratulations! You have reached the end of this Domestika course. Thanks for taking part! I hope you've enjoyed learning about the inner workings of my design process. Before saying goodbye, let's recap the different steps to achieve your project.

• First, select a product, preferably an artisanal and locally produced one.

• Then, read and analyze the client’s brief, in order to fully understand what their needs are.

• Select a story, myth, fable, or legend⁠—close to the product’s cultural background⁠—and extract images as a reference to design your key visual. When doing so, make sure to match the brand values or product assets with the story’s attributes.

• Next, illustrate your final key visual and logo. Then find appropriate fonts for your title and body text.

• Finally, design your product label and box⁠—if any⁠—by combining all design assets such as your logo, key visual, and typography into mock-ups.

And that's a wrap! Thanks again for enrolling in this course. I can't wait to see the designs you produce! Share your final project with all of us by clicking on "Create your project". Remember to share both the final result of your product and the steps that have led you to it. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. So I can give you feedback. See you there!”

Partial transcription of the video

“ Final Project Hi, congrats on making it to the end of this course. I hope that all the information and insights I've shared have been helpful. The past is a great inspiration for creating modern design for visual identity systems in branding and packaging as well. In this course, I wanted to share my methodology in creating visual concepts for brands based on fables, stories, lore, and myths. As a final project, I want you to select a local product and design a visual identity system around it. First, focus on your concept and then develop the final deliverables. The key visual, the logo,...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity for Brands Inspired by Storytelling

• Level: Beginner
• 96% positive reviews (27)
• 873 students
• 4 units
• 12 lessons (1h 58m)
• 6 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Graphic Design, Logo Design