Visual Identity for Brands Inspired by Storytelling
A course by Boo Republic (Marios Georntamilis)Design Studio
A course by Boo Republic (Marios Georntamilis), Design Studio
Learn to create unique product and packaging concepts by combining modern and traditional design techniques inspired by myths and tales
“Learn from the past to design the future.”
Through his design studio Boo Republic, Marios Georntamilis believes in opening your eyes, ears, and heart to the past to rediscover storytelling treasures. Inspired by folk tales, myths, and classical literature, Marios creates visual identities for branding and product packaging designs. From honey, to ice cream, and olive oil brands, each of his designs communicates a unique message.
In this course, Marios takes you on a journey through the past to discover the anecdotes that inspire history, and create a contemporary design that resonate with viewers. Delve into logo and packaging design to create a custom mock-up by combing modern and traditional techniques.
What will you learn in this online course?
12 lessons & 18 downloads
Designing for a Project: A Suggested Methodology
7 minutes, 34 seconds
The Brief
9 minutes, 57 seconds
Ideation and First Draft 1
11 minutes, 52 seconds
Ideation and First Draft 2
11 minutes, 10 seconds
Key Visuals and Logo Design
14 minutes, 26 seconds
Typography and Main Labels
8 minutes, 9 seconds
What's included in this course?
Meet Marios, designer, illustrator, and your teacher for this course. He shares his creative journey, which started with his inquisitive nature for creating and exploring, to eventually founding Boo Republic. Hear about his biggest influences and his sources of inspiration
Get an overview of Boo Republic’s creative process when developing a visual identity: starting with a historical reference in literature or art. Marios guides you through the process of exploring stories, fables, and traditional folk tales and how to transfer those concepts into your design ideas. Learn how to create your first draft and shape it to meet a client’s needs.
Transfer your design draft into Illustrator to develop your concept. Marios walks you through the process of creating a logo design, the packaging, and product labels. Learn to create a seamless typographic composition for your main labels and how to create a packaging mock-up.
Next, Marios shows you how to take your visual identity a step further by using artisanal techniques. Learn how to create a mock-up using a linocut method and block printing. Wrap up the course with tips on how to present your final deliverables to your clients.
Recommended software & tools for this course
What is this course's project?
Develop the visual identity for a product inspired by storytelling by creating its logo design, the packaging, and product labels.
Who is this online course for?
This course is ideal for designers or anyone with a product or brand in need of a visual identity.
Requirements and materials
Basic knowledge of design, Adobe Illustrator and Photoshop are required.
To take this course, you need access to the above-mentioned software, paper, and pencil. Optionally, in the fourth unit, Marios teaches analog printing methods, which requires linocut materials, carving tools, ink, and a roller.
Reviews
- 4 months ago
This course has been really helpful. It’s given me a new perspective on how ideas are developed.
- 1 year ago
I loved this course! it completely changed the way I see brand design, making storytelling feel natural and inspiring in every step of the process.
- 1 year ago
Excellent course, loved the content and learned a ton!
- 2 years ago
Grazie a questo corso ho riscoperto l'importanza del concept, il suo ruolo di guida durante tutte le fasi di progetto, la sua funzione narrativa. Con un buon concept alle spalle, il progetto grafico diventa lineare e potente e facile da presentare al cliente. Le lezioni sono molto chiare. Unico punto debole, all'insegnante forse manca un pochino di brio!
- 2 years ago
Beautiful course and beautiful design!
Their client list include Eurobank, Fischer Pilsner Beer, Zeus is Loose, El Gato Negro, and more. Boo Republic’s work has been featured in online publications like The Dieline, World Brand Design, Packaging of the World, Behance, and Victionary. They are also recipients of numerous awards includig Red Dot design awards, Greek Graphic Design & Illustration Awards, ERMIS awards, and European Design awards.
Content
- U1
Introduction
- About Me
- Influences
- U2
Visual Identity and Folklore
- Designing for a Project: A Suggested Methodology
- The Brief
- Ideation and First Draft 1
- Ideation and First Draft 2
- U3
The Design
- Key Visuals and Logo Design
- Typography and Main Labels
- The Packaging
- U4
Post-production
- Creating a Mock-up Using Artisanal Methods
- Presentation of the Final Deliverables
- To Learn More: How to Clean Up Your Scanned Image
- FP
Final project
- Visual Identity for Brands Inspired by Storytelling
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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FAQs
Yes, this course is designed for intermediate-level designers who want to deepen their knowledge of branding, packaging, and integrating storytelling and cultural elements into design projects.
You'll need access to design software like Photoshop and Illustrator, basic linocut tools and materials, and supplies for sketching and model making. 3D modeling software is recommended for packaging mock-ups.
You'll learn methods for analyzing and reinterpreting myths, folklore, and historical narratives to inspire original brand identities, illustrations, and packaging concepts.
Yes, the course covers digital techniques like digital inking, 3D modeling, and Photoshop editing, as well as analog methods such as linocut printing, collage, and sculpture for packaging design.
You'll learn how to carve, ink, and print linocut designs, then integrate these analog prints into packaging concepts and refine them digitally for production.
Yes, the course includes strategies for structuring client presentations, communicating narrative and concept, and showcasing both physical and digital prototypes.
Absolutely. You'll learn to analyze client briefs, extract key brand values, develop visual identity components, and ensure consistency across logos, labels, and packaging.