Visual Identity for Brands Inspired by Storytelling
A course by Boo Republic (Marios Georntamilis) , Design Studio
Joined January 2020
Learn to create unique product and packaging concepts by combining modern and traditional design techniques inspired by myths and tales
Joined January 2020
“Learn from the past to design the future.”
Through his design studio Boo Republic, Marios Georntamilis believes in opening your eyes, ears, and heart to the past to rediscover storytelling treasures. Inspired by folk tales, myths, and classical literature, Marios creates visual identities for branding and product packaging designs. From honey, to ice cream, and olive oil brands, each of his designs communicates a unique message.
In this course, Marios takes you on a journey through the past to discover the anecdotes that inspire history, and create a contemporary design that resonate with viewers. Delve into logo and packaging design to create a custom mock-up by combing modern and traditional techniques.
What will you learn in this online course?
12 lessons & 18 downloads
- 96% positive reviews (28)
- 984 students
- 12 lessons (1h 58m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorWhat is this course's project?
Develop the visual identity for a product inspired by storytelling by creating its logo design, the packaging, and product labels.
Who is this online course for?
This course is ideal for designers or anyone with a product or brand in need of a visual identity.
Requirements and materials
Basic knowledge of design, Adobe Illustrator and Photoshop are required.
To take this course, you need access to the above-mentioned software, paper, and pencil. Optionally, in the fourth unit, Marios teaches analog printing methods, which requires linocut materials, carving tools, ink, and a roller.
Reviews
Boo Republic (Marios Georntamilis)
A course by Boo Republic (Marios Georntamilis)
Boo Republic is a visual communication design studio founded by Marios Georntamilis in Thessaloniki, Greece. He studied product and systems design engineering at the University of the Aegean. With his expertise in the field of visual communications and graphic design, he founded Boo Republic in 2017, where he works with companies to help them create a visual identity in their branding and packaging.
Their client list include Eurobank, Fischer Pilsner Beer, Zeus is Loose, El Gato Negro, and more. Boo Republic’s work has been featured in online publications like The Dieline, World Brand Design, Packaging of the World, Behance, and Victionary. They are also recipients of numerous awards includig Red Dot design awards, Greek Graphic Design & Illustration Awards, ERMIS awards, and European Design awards.
Content
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U1
Introduction
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About Me
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Influences
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U2
Visual Identity and Folklore
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Designing for a Project: A Suggested Methodology
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The Brief
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Ideation and First Draft 1
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Ideation and First Draft 2
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U3
The Design
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Key Visuals and Logo Design
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Typography and Main Labels
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The Packaging
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U4
Post-production
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Creating a Mock-up Using Artisanal Methods
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Presentation of the Final Deliverables
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To Learn More: How to Clean Up Your Scanned Image
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FP
Final project
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Visual Identity for Brands Inspired by Storytelling
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What to expect from a Domestika course
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Learn at your own pace
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Learn from the best professionals
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Meet expert teachers
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Certificates
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Get front-row seats
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FAQs
Yes, this course is designed for intermediate-level designers who want to deepen their knowledge of branding, packaging, and integrating storytelling and cultural elements into design projects.
You'll need access to design software like Photoshop and Illustrator, basic linocut tools and materials, and supplies for sketching and model making. 3D modeling software is recommended for packaging mock-ups.
You'll learn methods for analyzing and reinterpreting myths, folklore, and historical narratives to inspire original brand identities, illustrations, and packaging concepts.
Yes, the course covers digital techniques like digital inking, 3D modeling, and Photoshop editing, as well as analog methods such as linocut printing, collage, and sculpture for packaging design.
You'll learn how to carve, ink, and print linocut designs, then integrate these analog prints into packaging concepts and refine them digitally for production.
Yes, the course includes strategies for structuring client presentations, communicating narrative and concept, and showcasing both physical and digital prototypes.
Absolutely. You'll learn to analyze client briefs, extract key brand values, develop visual identity components, and ensure consistency across logos, labels, and packaging.
Adobe Illustrator
This course has been really helpful. It’s given me a new perspective on how ideas are developed.
I loved this course! it completely changed the way I see brand design, making storytelling feel natural and inspiring in every step of the process.
Excellent course, loved the content and learned a ton!
Grazie a questo corso ho riscoperto l'importanza del concept, il suo ruolo di guida durante tutte le fasi di progetto, la sua funzione narrativa. Con un buon concept alle spalle, il progetto grafico diventa lineare e potente e facile da presentare al cliente. Le lezioni sono molto chiare. Unico punto debole, all'insegnante forse manca un pochino di brio!
Beautiful course and beautiful design!