Copywriting Essentials for Email Newsletters

A course by Pam Neely
Email Copywriter and Content Strategist. Santa Fe, United States.
Joined June 2021
, Email Copywriter and Content Strategist

Learn to write effective email newsletter copy so you can engage your readers, communicate with confidence, and boost your business.

  • 97% positive reviews (66)
  • 1370 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn to write effective email newsletter copy so you can engage your readers, communicate with confidence, and boost your business.



  • 97% positive reviews (66)
  • 1370 students
  • 13 lessons (2h 16m)
  • 24 additional resources (11 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Emails are one of the most popular and effective ways for people to communicate. Pam Neely, email copywriter, content strategist, and author of 50 Ways to Build Your Email Marketing List, has over 20 years of experience in the field. In this course, she teaches you how to expand your reach, increase engagement, and create copy your subscribers will love.

Learn the principles of successful email newsletter writing, and develop the voice of your copy to effectively connect with your readers. Explore the ways in which you can integrate your newsletters with social media content and expand your reach.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. What You Need to Know to Write Great Email Newsletters?
  • U3
    U3. How to Write Great Email Newsletters
  • U4
    U4. Assembling and Improving Your Newsletter
  • FP
    FP Final project
View details

Begin the course by getting to know Pam. She gives you the highlights of her 22 years experience in digital marketing and content marketing, and the reasons email newsletters have been at the core of her career. She shares the books and influences that have shaped her writing and how they can be helpful to you.

Explore what is needed to create a successful email newsletter and understand its importance for business and engagement. Pam guides you through the online tools you can use, the different types of email newsletters you can create, and which work best for your objectives. She explains how to define your audience and how to use the analysis to develop your voice and content.

Learn the five principles of email copywriting, write your first draft and master the editing process. Pam discusses the key elements of an email newsletter and best practices for writing each one. Understand and develop the brand voice to use in your copy, and receive tips on how to overcome writer’s block.

Pam shares advice on how to assemble your newsletter, and how to integrate it with your social media output. Discover how to optimize your emails and even monetize them. End the course by publishing the first issue of your newsletter using MailChimp.

What is this course's project?

Write the first issue of your email newsletter using MailChimp.

Projects by course students

Who is this online course for?

This course is for anyone who wants to improve their email newsletter copy in order to build an audience, and increase their reach and engagement.

Requirements and materials

No previous experience is required.

You will need access to a word processor, an email address and an account with an email marketing service.


Reviews

1370 Students
66 Reviews
97% Positive ratings
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Pam Neely

A course by Pam Neely

Teacher Plus
Email Copywriter and Content Strategist

Pam Neely is a professional email copywriter and content strategist from the US, with more than 22 years experience in digital marketing. She has a master’s degree in direct and interactive marketing from New York University. Pam has won multiple awards, including the New York Press Award and the Hermes Creative Award. She also has a best-selling Kindle book, 50 Ways to Build Your Email Marketing List.

Pam also has an email newsletter and coaching business, where she writes email newsletters and digital content for several ad agencies and companies, and helps solo professionals with marketing and content creation.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    What You Need to Know to Write Great Email Newsletters?

    • Goals and Tools for This Course
    • Different Types of Email Newsletters
    • Understand Your Audience
  • U3

    How to Write Great Email Newsletters

    • The First Draft
    • Five Principles of Email Copywriting
    • Elements of an Email Newsletter and How to Write It
    • Brand Voice
    • Five Ways to Get Copy on the Page
  • U4

    Assembling and Improving Your Newsletter

    • Assembling Your Newsletter
    • Integrating Social Media and Email Newsletters: Facebook, Twitter and LinkedIn
    • Optimizing and Monetizing Your Email Newsletter
  • FP

    Final project

    • Copywriting Essentials for Email Newsletters

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

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    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

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  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

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FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

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Copywriting Essentials for Email Newsletters. Marketing, and Business course by Pam Neely

Copywriting Essentials for Email Newsletters

A course by Pam Neely
Email Copywriter and Content Strategist. Santa Fe, United States.
Joined June 2021
  • 97% positive reviews (66)
  • 1370 students