Monogram Design with Your Initials
The Analysis of Hierarchies
A course by James Clough , Calligraphy Artist
About the video: The Analysis of Hierarchies
Overview
“In this lesson, I'll show you how to decide the right size for your business card. The typographic part, i.e. the information such as name, surname, business, mobile number and e-mail address, must follow a hierarchy that respects the relative importance of each element.”
In this video lesson James Clough addresses the topic: The Analysis of Hierarchies, which is part of the Domestika online course: Monogram Design with Your Initials. Learn how to handcraft a monogram from a pencil sketch and apply it to a ready-to-print business card.
Partial transcription of the video
“The analysis of hierarchies Now I would like to take some time to the typographic part of the ticket, or the text, let's call it what we want, without talking about monograms for a while. I have a page here with a company name that I made up. Two partners and their business, which is the chartering of airplanes. In a business card, there may be a lot of information. Here we have: one, company name, two, the company's business, then there is the geographical address on two lines, then on the right we have the telephone, in the second line the fax that is no longer used, it is a somewhat medi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Monogram Design with Your Initials
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Category
Calligraphy & Typography -
Software
Adobe InDesign -
Areas
Branding & Identity, Calligraphy, Graphic Design, Logo Design
James Clough
A course by James Clough
James Clough is an English calligraphy artist who's been living and working in Milan for the past 50 years. After studying typographic design at the London College of Printing, he got his start in several publishing houses around London and Milan. In 1979, he made the leap to freelance life, specializing primarily in book cover design.
Throughout his career he has collaborated with numerous advertising agencies designing slogans, logos, and monograms. In 1991, he founded the Associazione Calligrafa Italiana (Italian Calligraphy Association) alongside a group of his peers. He currently teaches calligraphy, typography, and its history at the NABA University in Milan and writes about calligraphy and graphic arts for both Italian and international publications.
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- 412 students
- 13 lessons (1h 59m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
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- Level: Beginner
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