Introduction to Human-Centered Design
Finding pain points and opportunities: Pains & gains
A course by 23 Design , Strategic Design Consultancy
About the video: Finding pain points and opportunities: Pains & gains
Overview
“Here we will see the concept of Pains & Gains , we will learn how to find them, point them out and sort them by importance for people.”
In this video lesson 23 Design addresses the topic: Finding pain points and opportunities: Pains & gains, which is part of the Domestika online course: Introduction to Human-Centered Design. Learn a method for developing people-centered design solutions.
Partial transcription of the video
“We already learned the value of modeling or visualizing to our users as user people. And see your experience through the problem On an experience map. And now we begin to infer or conclude some important things. Of the things we have to infer the ones that end up helping us in the process of generating ideas are the pains and the gains or profits or positive things and negative things that the user who experiences the user can get during the design process. We can visualize that very easily through a diagram, where we show our person the pains and the gains or the opportunities We found in ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Human-Centered Design
-
Category
Design, Marketing & Business -
Areas
Design, Design Management, Interactive Design, Product Design, UX / UI

23 Design
A course by 23 Design
23 Design is a design consultancy based in Mexico City. In only four years, its team was able to create human-centered design solutions for more than 200 clients around the world, from government organizations to start-ups in places as varied as Palo Alto, US and Tel Aviv, Israel.
Alongside its founder and CEO, Luis "Lulo" López, this team of multidisciplinary professionals embodies a culture that promotes creativity, experimentation, and continual learning with the aim of designing human-centered solutions.
- 97% positive reviews (144)
- 2,758 students
- 22 lessons (3h 58m)
- 19 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever