Introduction to Human-Centered Design
Design as a strategy
A course by 23 Design , Strategic Design Consultancy
About the video: Design as a strategy
Overview
“In this lesson, I will discuss the new role of design as a strategic agent within organizations, as well as the definition of strategy, tactics and artifacts.”
In this video lesson 23 Design addresses the topic: Design as a strategy, which is part of the Domestika online course: Introduction to Human-Centered Design. Learn a method for developing people-centered design solutions.
Partial transcription of the video
“To talk about strategic design is important First clarify the meaning of the word strategy. And many of us as designers have heard it as something alien to what we do. It is uncommon to be involved in the business strategy or of the organization in which we are working. This creates as a certain cloud around the word strategy which makes it seem distant and difficult to do, but I would like to clarify the concept and complement with other concepts that will help us understand what we mean by strategy. And for this there are four very important concepts to understand. First the mission of th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Human-Centered Design
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Category
Design, Marketing & Business -
Areas
Design, Design Management, Interactive Design, Product Design, UX / UI

23 Design
A course by 23 Design
23 Design is a design consultancy based in Mexico City. In only four years, its team was able to create human-centered design solutions for more than 200 clients around the world, from government organizations to start-ups in places as varied as Palo Alto, US and Tel Aviv, Israel.
Alongside its founder and CEO, Luis "Lulo" López, this team of multidisciplinary professionals embodies a culture that promotes creativity, experimentation, and continual learning with the aim of designing human-centered solutions.
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