From Illustration to E-commerce: Turn Your Art into a Business

Overview

“In this class I will talk about brand humanization. It is not enough to just create and not sell anything. Let's see together how to promote your collection and have a financial return with all the work so far! ”

In this video lesson Paola Yuu (Papoulas Douradas) addresses the topic: Brand dissemination and humanization, which is part of the Domestika online course: From Illustration to E-commerce: Turn Your Art into a Business. Learn how to turn illustrations into personalized products and create an online store to launch your own collection.

Partial transcription of the video

“Promoting and Humanizing the Brand In this lesson, I’ll talk about promoting and humanizing the brand. You’ll understand why it's interesting to promote what happens backstage, your creation process, and you. Let's see how to promote your collection, and get income from your work. The big difference between a small and independent brand, our case, and a large brand, is that we can have closer contact with our customers. Customers see us as a person and not a company, that can be beneficial. That's why it's good to humanize the brand, make customers relate to the store and you, generating sa...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: From Illustration to E-commerce: Turn Your Art into a Business

• Level: Beginner
• 91% positive reviews (182)
• 5748 students
• 4 units
• 12 lessons (1h 0m)
• 4 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Digital Illustration, Digital Marketing, Graphic Design, Product Design, Traditional illustration