From Illustration to E-commerce: Turn Your Art into a Business
A course by Paola Yuu (Papoulas Douradas) , Designer and Illustrator
Joined January 2021
Learn how to turn illustrations into personalized products and create an online store to launch your own collection
Joined January 2021
Being able to live off your own art is one of the greatest feats an illustrator or any creative industry professional can achieve. Designer Paola Yuu Tabata, better known as Papoulas Douradas accompanies you on part of this journey by showing you how she transformed her colorful and vibrant art into a business by creating products including clothing, stationery, and illustrations.
In this course, learn to commercialize your art and set up an online store. Using her own illustrations, Paola teaches you how to develop a business plan that can be applied to different products and platforms. Discover how to launch your first collection and pave the way for a life sustained by your true passion.
What will you learn in this online course?
12 lessons & 19 downloads
- 91% positive reviews (187)
- 6,048 students
- 12 lessons (1h 0m)
- 19 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Spanish (Latam), French, Italian, Turkish
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Create a collection of three to five different products using your signature illustrations.
Projects by course students
Who is this online course for?
Illustrators, designers, and anyone interested in creating a diverse range of products to sell on an online store.
Requirements and materials
Some experience with illustration is necessary for this course as well as basic notions of editing software.
In terms of materials, all you need is a computer installed with the editing software of your choice. Your teacher uses Adobe Photoshop and Adobe Illustrator. A graphics tablet would also make your work a little easier but is not essential.
Reviews
Paola Yuu (Papoulas Douradas)
A course by Paola Yuu (Papoulas Douradas)
Paola Yuu Tabata is a Brazilian illustrator from São Paulo. In 2020, she graduated in design from the University of São Paulo, where she organized art fairs such as Feira Grave, Expofeira das Minas, and Tattoo no Museu and came into contact with the illustration and independent publishing scenes.
She worked as a graphic designer for the communications industry during her degree and spent three years as a tattoo artist. She is currently focusing on her signature illustration projects and known online as Papoulas Douradas. Her work's defining characteristics are vibrant colors and playful themes.
Content
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U1
Introduction
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Presentation
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Influences
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U2
First steps
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Why monetize your art? Your audience and market space
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How to monetize your art through sales? Defining products
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thinking about a collection
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U3
product development
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How is a product born? concept and idea
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How is a product born? applying the concept
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Product development: how to apply my art to products
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U4
Sales, communication and management
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Choosing the platform and pricing
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Inventory and day-to-day management
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The importance of planning
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Brand dissemination and humanization
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FP
Final project
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From Illustration to E-commerce: Turn Your Art into a Business
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
The course teaches strategies to turn your original illustrations into marketable products, covering everything from creating collections to managing e-commerce and promoting on social media.
You don’t need to be a professional artist, but having basic illustration skills will help you get the most out of it. The course is designed for those who already create original art and want to start a business.
You’ll need basic drawing supplies, access to software like Photoshop, a computer, internet connection, and ideally a social media account to promote your products.
Yes, the course walks you through setting up your online store, defining your visual identity, choosing an e-commerce platform, and optimizing the customer experience.
The course teaches you how to price your products by considering costs, profit margins, competition, and perceived value to ensure your creative business is financially sustainable.
Yes, it includes strategies for promoting and selling art on marketplaces and social media, analyzing metrics, and engaging with your audience.
You’ll learn practical techniques for production planning, inventory control, avoiding losses, and organizing logistics for your illustrated product business.
Adobe Illustrator
Adobe Photoshop
Excelente es un buen curso
Clear explanations
Muito bom o curso, me tirou várias dúvidas.
Me encató el curso. Aprendí bastante y lo estoy poniendo en práctic.a
J'ai adoré