From Illustration to E-commerce: Turn Your Art into a Business
Choosing the platform and pricing
A course by Paola Yuu (Papoulas Douradas) , Designer and Illustrator
Joined January 2021
About the video: Choosing the platform and pricing
Overview
“In this class, I'm going to talk about the importance of a visual identity and how choosing and customizing the platform can attract or scare away customers. I will also give tips on how to price your products.”
In this video lesson Paola Yuu (Papoulas Douradas) addresses the topic: Choosing the platform and pricing, which is part of the Domestika online course: From Illustration to E-commerce: Turn Your Art into a Business. Learn how to turn illustrations into personalized products and create an online store to launch your own collection.
Partial transcription of the video
“Choosing a Platform and Setting Prices In this lesson, I’ll show you what to do once you have your products. How to sell them, and have a brand that's your style. And most importantly, how to conciliate all of that. After having your products, we need a platform to show and sell your products. Now, I’ll tell you about the importance of visual identity, and how choosing a platform can attract or repel customers. I’ll also give you tips on setting prices. Let's do this? The first online platform was Iluria. I chose it because the monthly rates were low. The bad thing about it was how it poorl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: From Illustration to E-commerce: Turn Your Art into a Business
-
Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Illustration, Digital Marketing, Graphic Design, Product Design, Traditional illustration

Paola Yuu (Papoulas Douradas)
A course by Paola Yuu (Papoulas Douradas)
Paola Yuu Tabata is a Brazilian illustrator from São Paulo. In 2020, she graduated in design from the University of São Paulo, where she organized art fairs such as Feira Grave, Expofeira das Minas, and Tattoo no Museu and came into contact with the illustration and independent publishing scenes.
She worked as a graphic designer for the communications industry during her degree and spent three years as a tattoo artist. She is currently focusing on her signature illustration projects and known online as Papoulas Douradas. Her work's defining characteristics are vibrant colors and playful themes.
- 90% positive reviews (183)
- 5,747 students
- 12 lessons (1h 0m)
- 19 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever