Creative Thinking 101: Generate Groundbreaking Ideas
Preparing Your Story
A course by Nick Eagleton , Co-founder of Saboteur Branding Studio
About the video: Preparing Your Story
Overview
“In this lesson, we’ll structure your pitch using some storytelling principles to make it as engaging and compelling as possible.”
In this video lesson Nick Eagleton addresses the topic: Preparing Your Story, which is part of the Domestika online course: Creative Thinking 101: Generate Groundbreaking Ideas. Explore fun and effective ways to generate new ideas and unlock your creative potential..
Partial transcription of the video
“Preparing Your Story In this lesson, we're going to structure your pitch using storytelling principles, so it's as engaging and compelling as possible. Great ideas want to be shared, and leap from your mind into the minds of others. There is no better way to do that than to share it as a story. It's not a presentation. Presentations can be a bit formal and lifeless, and usually too long. A story is different because it puts people at the heart and your audience will connect much more strongly with people than they will with a product. Let's try this. Prepare your pitch as a short story whic...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Thinking 101: Generate Groundbreaking Ideas
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity

Nick Eagleton
A course by Nick Eagleton
Nick Eagleton is the co-founder of Saboteur, an independent branding studio in London, and has spent many years teaching creative thinking. After graduating with a Bachelor of Fine Arts degree Nick found design and fell in love with what he refers to as the “beauty and magic of ideas”.
His creative mind and design concepts have secured him clients including Deloitte, Shakespeare’s Globe, AstraZeneca, the British Heart Foundation, Great Ormond Street Hospital, Jerwood Visual Arts, and Aurora Orchestra.
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