Creative Thinking 101: Generate Groundbreaking Ideas

Overview

“Now we’ll get to the brief that will take us through the rest of the course, but before we launch into our ideas, we’re going to ask ourselves what the brief is really asking us to do. We’re going to take the time to know it better. We’ll do this by distilling the brief down into a single line―the all-important, very useful one-liner.”

In this video lesson Nick Eagleton addresses the topic: The Brief, which is part of the Domestika online course: Creative Thinking 101: Generate Groundbreaking Ideas. Explore fun and effective ways to generate new ideas and unlock your creative potential..

Partial transcription of the video

“In this lesson, we're going to find out what our brief is, and we're going to get under the skin of it using a brilliant technique called one-liner. So here's our brief. To give us as much creative freedom as possible, I've invented a product and the company who've made it. So they're called Neuromotion Robotics, and they have created this amazing thing, currently codenamed DS1, and I'll read out what this brief is. The product. DS1 is a revolutionary new product Following lengthy research and development in our state-of-the-art wearable technology laboratory, we have pioneered the world's ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Thinking 101: Generate Groundbreaking Ideas

• Level: Beginner
• 99% positive reviews (248)
• 6906 students
• 4 units
• 14 lessons (2h 23m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Creative Consulting, Creativity