Creative Thinking 101: Generate Groundbreaking Ideas

Overview

“In this lesson, we’re going to see how important connecting things is to the creative process. It’s where '1 + 1 = 3' comes from. It's where the surprises and breakthroughs happen. We’re going to do two kinds of connections to create a whole set of new ideas you wouldn’t have come up with otherwise. The first one uses a well-known brand as inspiration. It’s a quick and very effective way to see your ideas in a new light. The second one uses the inspiration you brought at the start. Here is where you put some of yourself and what you love into the ideas.”

In this video lesson Nick Eagleton addresses the topic: Making Connections 1, which is part of the Domestika online course: Creative Thinking 101: Generate Groundbreaking Ideas. Explore fun and effective ways to generate new ideas and unlock your creative potential..

Partial transcription of the video

“Making Connections In this lesson, we're going to build on our ideas with one of the most important creative tools there is, and that's making connections. As Steve Jobs famously put it, creativity is just connecting things. The important thing in that sentence is to bring new things in. We're going to do two connecting exercises. The first of which is a simple, quick and easy way to generate new ideas. That's to use a well known brand as inspiration. For this exercise, you can use any brand you like, any brand in the world. I've chosen six as examples. Everything from Nintendo to NASA, Spo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Thinking 101: Generate Groundbreaking Ideas

• Level: Beginner
• 99% positive reviews (247)
• 6843 students
• 4 units
• 14 lessons (2h 23m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Creative Consulting, Creativity