Intellectual Property for Creative Entrepreneurs
Understanding What a License Is and When to Use It
A course by Erica Wolfe-Murray , Intellectual Property Specialist
About the video: Understanding What a License Is and When to Use It
Overview
“In this lesson we will be finding out more about licences and when to use them.”
In this video lesson Erica Wolfe-Murray addresses the topic: Understanding What a License Is and When to Use It, which is part of the Domestika online course: Intellectual Property for Creative Entrepreneurs . Learn to manage and leverage your assets further by exploring copyright, trademarks, design rights, and patents.
Partial transcription of the video
“Understanding What a License Is and When to Use It In this unit, we'll look at some other aspects of IP. In this lesson, we'll be finding out more about licences and when to use them. During this course, we've talked a lot about licences in relation to IP. But what exactly is a licence and when do you use them? A licence is effectively a set of permissions that somebody who owns the IP can give a client, can give a licensee, a manufacturer or whatever, allowing them to produce a product, or to show a film, or to use an image in a geographical area over a given time period to a certain audie...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Intellectual Property for Creative Entrepreneurs
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Category
Marketing & Business -
Areas
Creative Consulting, Design Management, Marketing
Erica Wolfe-Murray
A course by Erica Wolfe-Murray
Erica Wolfe-Murray is the founder of UK-based intellectual property company Lola Media. She is also a director of Taxo’d, a tax app that helps freelancers manage their business accounts and calculate and file their taxes online. Her career has seen her working with different creative sectors in advertising, graphic and product design, public relations, documentary production, and licensing.
Her client list includes big corporations such as British Airways, London Transport, Puma and Dairy Crest, as well as well-known companies and individuals such as Hackney Empire, Historic Royal Palaces, Harvey Nichols and TV chef Rachel Khoo. Erica is also the author of Simple Tips, Smart Ideas: Build a Bigger Better Business, which was a finalist in the Business Book Awards 2020. She has been featured in publications like Finance Digest, Forbes, The Mirror, and The Telegraph.
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