Intellectual Property for Creative Entrepreneurs
How to Identify Value in Your IP and Your Assets 1
A course by Erica Wolfe-Murray , Intellectual Property Specialist
About the video: How to Identify Value in Your IP and Your Assets 1
Overview
“In this lesson we are going to use a simple, but smart tool to help you identify where you could find additional value in your IP and assets.”
In this video lesson Erica Wolfe-Murray addresses the topic: How to Identify Value in Your IP and Your Assets 1, which is part of the Domestika online course: Intellectual Property for Creative Entrepreneurs . Learn to manage and leverage your assets further by exploring copyright, trademarks, design rights, and patents.
Partial transcription of the video
“How to Identify Value in Your IP and Your Assets In this lesson, we'll use a simple but smart tool to help you understand where you can find additional value in your IP and assets. We'll start by looking at a tool that I've developed and used for several years, and it's helped countless companies find new ways of adding value to their business. What it does is unpacking, at a granular level, what you already do to help you find new ways of selling your business or selling products and services, where you haven't thought about. It takes a bit of time to do, and it's always a good idea to do ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Intellectual Property for Creative Entrepreneurs
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Category
Marketing & Business -
Areas
Creative Consulting, Design Management, Marketing
Erica Wolfe-Murray
A course by Erica Wolfe-Murray
Erica Wolfe-Murray is the founder of UK-based intellectual property company Lola Media. She is also a director of Taxo’d, a tax app that helps freelancers manage their business accounts and calculate and file their taxes online. Her career has seen her working with different creative sectors in advertising, graphic and product design, public relations, documentary production, and licensing.
Her client list includes big corporations such as British Airways, London Transport, Puma and Dairy Crest, as well as well-known companies and individuals such as Hackney Empire, Historic Royal Palaces, Harvey Nichols and TV chef Rachel Khoo. Erica is also the author of Simple Tips, Smart Ideas: Build a Bigger Better Business, which was a finalist in the Business Book Awards 2020. She has been featured in publications like Finance Digest, Forbes, The Mirror, and The Telegraph.
- 93% positive reviews (61)
- 1,779 students
- 17 lessons (2h 26m)
- 7 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
