Intellectual Property for Creative Entrepreneurs

A course by Erica Wolfe-Murray
Intellectual Property Specialist. Oxford, United Kingdom.
Joined April 2021
, Intellectual Property Specialist

Learn to manage and leverage your assets further by exploring copyright, trademarks, design rights, and patents

  • 94% positive reviews (17)
  • 554 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn to manage and leverage your assets further by exploring copyright, trademarks, design rights, and patents


  • 94% positive reviews (17)
  • 554 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 17 lessons (2h 26m)
  • Available on the app
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Understanding the relationship between your creative work and running a business is crucial for financial well-being. Protecting your intellectual property is essential to ensuring your ability to enjoy its financial benefit. Erica Wolfe-Murray, a specialist in intellectual property, dedicates herself to helping businesses and entrepreneurs across different sectors understand the value of the creative work they own and to increase revenues from them.

With clients like National Geographic and Disney, Erica’s role is to protect ideas,
products, and services, as well as to come up with new revenue opportunities. In this course, Erica teaches you how to manage and protect your assets, but also find new ways to enjoy their financial benefits.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. What Is Intellectual Property and Why Does It Matter?
  • U3
    U3. How to Identify Your Intellectual Property
  • U4
    U4. Devising a Strategy for Owning and Managing Your IP
  • U5
    U5. Other Aspects to IP
  • FP
    FP Final Project
View details

Meet Erica Wolfe-Murray, specialist in intellectual property for creatives and your teacher for this course. Hear about her extensive professional background, which led her to create her current company, Lola Media, where she’s worked with nearly 400 creative companies, organizations, and freelancers to grow their intellectual assets. Then, get to know her influences and sources of inspiration.

Get an overview of what intellectual property is and its importance for creative professionals. Erica walks you through what to expect from the course and how each step along the way serves as a building block to audit and leverage your intellectual property. Understand the different types of intellectual property: copyrights, trademarks, design rights, and patents. Then, contextualize what you’ve learned by applying it to a case study.

Next, learn the difference between intellectual property and intellectual assets. Learn how to identify the property and assets you already have based on the concepts learned in the previous unit. Then, create a map of both your property and assets, which Erica then teaches you how to audit and calculate their value.

Discover how you can devise a strategy to both manage and leverage assets and property individually or when hiring employees. Learn what you should take into consideration when using other people’s intellectual property in your own work. Erica also covers what aspects to be aware of when using social media or when working digitally.

Wrap up the course by looking at other considerations of intellectual property, like licensing. Learn about what a creative commons license is and how it is useful when working with a large volume of work.

What is this course's project?

Create a list of your intellectual property and assets, audit their value, and create a strategy to increase their revenue.

Who is it for?

This course is for anyone interested in analyzing their intellectual property and assets. Ideal for creative business owners or freelancers.

What you need

No previous experience is necessary.

You only need a pen and paper, but using colored pens and big sheets of paper is always more fun.


Reviews

554 Students
17 Reviews
94% Positive ratings
  • More reviews

Erica Wolfe-Murray

A course by Erica Wolfe-Murray

TeacherPro
Intellectual Property Specialist

Erica Wolfe-Murray is the founder of UK-based intellectual property company Lola Media. She is also a director of Taxo’d, a tax app that helps freelancers manage their business accounts and calculate and file their taxes online. Her career has seen her working with different creative sectors in advertising, graphic and product design, public relations, documentary production, and licensing.

Her client list includes big corporations such as British Airways, London Transport, Puma and Dairy Crest, as well as well-known companies and individuals such as Hackney Empire, Historic Royal Palaces, Harvey Nichols and TV chef Rachel Khoo. Erica is also the author of Simple Tips, Smart Ideas: Build a Bigger Better Business, which was a finalist in the Business Book Awards 2020. She has been featured in publications like Finance Digest, Forbes, The Mirror, and The Telegraph.


Contents

  • U1

    Introduction

    • About Me
    • Inspiration
  • U2

    What Is Intellectual Property and Why Does It Matter?

    • IP in the Creative Industries and Why It Matters
    • Types of IP: Copyright and Trademark
    • Types of IP: Design Rights and Patents
    • Meeting Our Case Study
  • U3

    How to Identify Your Intellectual Property

    • How to Look For Your IP and How to Audit Your Intellectual Assets
    • How to Audit Your Existing IP
    • How to Audit Your Existing Intellectual Assets
    • How to Identify Value in Your IP and Your Assets 1
    • How to Identify Value in Your IP and Your Assets 2
  • U4

    Devising a Strategy for Owning and Managing Your IP

    • How to Manage Your IP on a Regular Basis
    • IP Considerations With Your Team and With Freelancers
    • Using Other People’s IP in Your Projects
    • IP in Social Media and the Digital World
  • U5

    Other Aspects to IP

    • Understanding What a License Is and When to Use It
    • Creative Commons
  • FP

    Final Project

    • X Creative IP for Businesses

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

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    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

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    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Intellectual Property for Creative Entrepreneurs . A Marketing, and Business course by Erica Wolfe-Murray

Intellectual Property for Creative Entrepreneurs

A course by Erica Wolfe-Murray
Intellectual Property Specialist. Oxford, United Kingdom.
Joined April 2021
  • 94% positive reviews (17)
  • 554 students