Intellectual Property for Creative Entrepreneurs
How to Identify Value in Your IP and Your Assets 2
A course by Erica Wolfe-Murray , Intellectual Property Specialist
About the video: How to Identify Value in Your IP and Your Assets 2
Overview
“Second part of the lesson, where we will continue to work with our case study on breaking down assets and IP to identify value.”
In this video lesson Erica Wolfe-Murray addresses the topic: How to Identify Value in Your IP and Your Assets 2, which is part of the Domestika online course: Intellectual Property for Creative Entrepreneurs . Learn to manage and leverage your assets further by exploring copyright, trademarks, design rights, and patents.
Partial transcription of the video
“How to Identify Value in Your IP and Your Assets Now we'll look at our case study to see how we can apply exactly the same thinking that we've done to Loubna's business. So Loubna, now we've got this great diagram. So what we're going to do is draw five columns. Tell me please, which one of your documentaries, the products that you produce as a business, tell me which one you will work with. One that we've been hired to do, or one that we... Your choice, as we're going to unpack it live on air. -I'll go with one of my favourites. -Ok. -I enjoyed making it. -Ok. So it was "Holy Week in Sevil...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Intellectual Property for Creative Entrepreneurs
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Category
Marketing & Business -
Areas
Creative Consulting, Design Management, Marketing
Erica Wolfe-Murray
A course by Erica Wolfe-Murray
Erica Wolfe-Murray is the founder of UK-based intellectual property company Lola Media. She is also a director of Taxo’d, a tax app that helps freelancers manage their business accounts and calculate and file their taxes online. Her career has seen her working with different creative sectors in advertising, graphic and product design, public relations, documentary production, and licensing.
Her client list includes big corporations such as British Airways, London Transport, Puma and Dairy Crest, as well as well-known companies and individuals such as Hackney Empire, Historic Royal Palaces, Harvey Nichols and TV chef Rachel Khoo. Erica is also the author of Simple Tips, Smart Ideas: Build a Bigger Better Business, which was a finalist in the Business Book Awards 2020. She has been featured in publications like Finance Digest, Forbes, The Mirror, and The Telegraph.
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