Intellectual Property for Creative Entrepreneurs
How to Audit Your Existing Intellectual Assets
A course by Erica Wolfe-Murray , Intellectual Property Specialist
About the video: How to Audit Your Existing Intellectual Assets
Overview
“In this lesson you will be learning how to audit your existing intellectual assets to discover how your journey to here gives you a unique set of building blocks.”
In this video lesson Erica Wolfe-Murray addresses the topic: How to Audit Your Existing Intellectual Assets, which is part of the Domestika online course: Intellectual Property for Creative Entrepreneurs . Learn to manage and leverage your assets further by exploring copyright, trademarks, design rights, and patents.
Partial transcription of the video
“How To Audit Your Existing Intellectual Assets In this lesson, we'll learn how to audit your intellectual assets, to show how your journey to here gives you a unique set of building blocks. Last time, we looked at what intellectual property you own. But in this one, we're going to discover all about your intellectual assets and how you can nurture these for the future. If your intellectual property is the legally protected part of your business, your intellectual assets are all the elements of your life, your work, your business, that has got you to here now. When I start working with a fou...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Intellectual Property for Creative Entrepreneurs
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Category
Marketing & Business -
Areas
Creative Consulting, Design Management, Marketing
Erica Wolfe-Murray
A course by Erica Wolfe-Murray
Erica Wolfe-Murray is the founder of UK-based intellectual property company Lola Media. She is also a director of Taxo’d, a tax app that helps freelancers manage their business accounts and calculate and file their taxes online. Her career has seen her working with different creative sectors in advertising, graphic and product design, public relations, documentary production, and licensing.
Her client list includes big corporations such as British Airways, London Transport, Puma and Dairy Crest, as well as well-known companies and individuals such as Hackney Empire, Historic Royal Palaces, Harvey Nichols and TV chef Rachel Khoo. Erica is also the author of Simple Tips, Smart Ideas: Build a Bigger Better Business, which was a finalist in the Business Book Awards 2020. She has been featured in publications like Finance Digest, Forbes, The Mirror, and The Telegraph.
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- 1,779 students
- 17 lessons (2h 26m)
- 7 additional resources (2 files)
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- Audio: English
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- Level: Beginner
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