Designing an E-commerce Brand Experience

Information architecture

A course by Adoratorio Studio , Creative Digital Agency

97% positive reviews (89)

2,627 students

Audio: Italian

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About the video: Information architecture

Overview

“The first thing to do to design a truly amazing commerce brand? Clearly define the sitemap, i.e. the totality of the pages that will make it up.”

In this video lesson Adoratorio Studio addresses the topic: Information architecture, which is part of the Domestika online course: Designing an E-commerce Brand Experience. Learn how to create innovative and functional online shopping experiences by combining storytelling and technology.

Partial transcription of the video

“Information Architecture From now on, we will start designing our Internet website. In this lesson, we will learn how to organize our site map and, therefore, we will learn how to organize our website content by defining the pages completely. We will talk about information architecture. We will start observing and understanding the strategy written by Cami in the document and we will begin our analysis, keeping the document handy. First, we must properly analyze all the material assigned to us. The first part of the work, clearly, will require some time and, therefore, we will have to focus...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Designing an E-commerce Brand Experience

Level: Beginner
97% positive reviews (89)
2627 students
4 units
15 lessons (2h 30m)
14 downloads

Category
Design, Web & App Design
Software
Adobe XD
Areas
Branding & Identity, Digital Product Design, E-commerce, UX / UI, Web Design

Adoratorio Studio

A course by Adoratorio Studio

Teacher Plus

Creative Digital Agency

Camilla and Enea are the founders of Adoratorio. Camilla majored in design at the Polytechnic University of Milan and Enea studied economics at the University of Bergamo, although he quickly discovered his passion for graphic design.

The two ended up crossing paths while working at the first Talent Garden in Italy, headquartered in Brescia, where coincidentally both are from. This chance meeting was the beginning of their friendship and professional collaboration which took off in 2015 when they founded their creative digital agency: Adoratorio.

Their work includes creating video games, immersive websites, and interactive experiences for clients like Netflix, Diesel, Ferragamo, and Taschen. In 2020, they received the Studio of the Year award from Awwwards.