Designing an E-commerce Brand Experience

A course by Adoratorio
Creative Digital Agency. Milán, Italy.
Joined March 2020
, Creative Digital Agency

Learn how to create innovative and functional online shopping experiences by combining storytelling and technology

  • Italian with subtitles in English
  • 100% positive reviews (22)
  • 747 students

Learn how to create innovative and functional online shopping experiences by combining storytelling and technology


Italian with subtitles in English
  • 100% positive reviews (22)
  • 747 students
  • Online and at your own pace
  • Audio: Italian
  • Level: Beginner
  • 15 lessons (2h 30m)
  • Available on the app
  • Italian, Spanish, English, Portuguese, German, French, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course


What do customers look for in an e-commerce business? A product, of course, but they also want something more: a story. That's why technology and storytelling have become the key ingredients for this type of business model.

In this course, Camilla and Enea, founders of the digital agency Adoratorio, teach you about brand commerce, a reinvention of the classic e-commerce concept that combines innovative technology with creative storytelling to deliver a unique user experience. Learn how to integrate brand strategy into UX design to develop a groundbreaking website, from the initial brief to the final presentation.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Definition of the content and target of a commerce brand
  • U3
    U3. Realization of the design of a commerce brand
  • U4
    U4. Refine and present the work to the client
  • FP
    FP Final Project
View details

Begin by getting to know Camilla Zampolini and Enea Rossi, founders of Adoratorio, a creative digital agency specializing in high-impact digital products. Hear about their professional experience, discover the ins and outs of their agency and creative process, and see the reference models that have influenced them in recent years.

Next, Camilla and Enea explain their interpretation of brand commerce and show you a case study to give you ideas for your final project. Study the initial brief and the client's needs and then structure your concept around a coherent and concise communication proposal.

Identify the target audience for your project by analyzing data and insights and using your creative instinct. Then, compile your ideas into a presentation and a mood board to paint a clear picture for everyone involved in the project, including the client.

Once you have all the pieces to the puzzle, it's time to design your website, starting with the sitemap and how information is organized.
Learn about modular design and the grid system and why these are crucial to designing a digital product that combines functionality, creativity, and efficiency.

Finally, see how to make your project more lively with eye-catching animations. Camilla and Enea round out the course by coaching you on how to deliver a clear and compelling presentation to the client.

What is this course's project?

Develop the user interface for a brand's website, from the brief to the client presentation.

Who is it for?

Anyone with basic knowledge of UX/UI design or beginners who want to learn a new way of thinking and approaching e-commerce.

What you need

All you need for this course is a computer with Adobe XD


Reviews

747 Students
22 Reviews
100% Positive ratings

Adoratorio

A course by Adoratorio

TeacherPro
Creative Digital Agency

Camilla and Enea are the founders of Adoratorio. Camilla majored in design at the Polytechnic University of Milan and Enea studied economics at the University of Bergamo, although he quickly discovered his passion for graphic design.

The two ended up crossing paths while working at the first Talent Garden in Italy, headquartered in Brescia, where coincidentally both are from. This chance meeting was the beginning of their friendship and professional collaboration which took off in 2015 when they founded their creative digital agency: Adoratorio.

Their work includes creating video games, immersive websites, and interactive experiences for clients like Netflix, Diesel, Ferragamo, and Taschen. In 2020, they received the Studio of the Year award from Awwwards.


Contents

  • U1

    Introduction

    • Presentation
    • Inspirations
  • U2

    Definition of the content and target of a commerce brand

    • Why do we talk about experience brand commerce?
    • Content mapping: from the brief to the definition of the content
    • Content strategy: definition of the target
    • Mood board and presentation for the design team
    • Structuring of the content
  • U3

    Realization of the design of a commerce brand

    • Information architecture
    • The modular design and the grid system
    • Our design process
    • Focus on page and element design 1
    • Focus on page and element design 2
  • U4

    Refine and present the work to the client

    • Realization of some elements in motion
    • Organize material for team work
    • Presentation and reel of the project
  • FP

    Final Project

    • Designing an E-commerce Brand Experience

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Designing an E-commerce Brand Experience. A Design, Web, and App Design course by Adoratorio

Designing an E-commerce Brand Experience

A course by Adoratorio
Creative Digital Agency. Milán, Italy.
Joined March 2020
  • 100% positive reviews (22)
  • 747 students