Designing an E-commerce Brand Experience

A course by Adoratorio Studio , Creative Digital Agency

Creative Digital Agency. Brescia, Italy.
Joined March 2020

Learn how to create innovative and functional online shopping experiences by combining storytelling and technology

  • Italian with subtitles in English
  • 96% positive reviews (85)
  • 2463 students

Learn how to create innovative and functional online shopping experiences by combining storytelling and technology

A course by Adoratorio Studio

What do customers look for in an e-commerce business? A product, of course, but they also want something more: a story. That's why technology and storytelling have become the key ingredients for this type of business model.

In this course, Camilla and Enea, founders of the digital agency Adoratorio, teach you about brand commerce, a reinvention of the classic e-commerce concept that combines innovative technology with creative storytelling to deliver a unique user experience. Learn how to integrate brand strategy into UX design to develop a groundbreaking website, from the initial brief to the final presentation.

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What will you learn in this online course?

15 lessons & 21 downloads

Italian with subtitles in English
  • 96% positive reviews (85)
  • 2463 students
  • 15 lessons (2h 30m)
  • 21 additional resources (14 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Italian
  • Italian, Spanish, English, Portuguese, German, French, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop the user interface for a brand's website, from the brief to the client presentation.

Projects by course students

Who is this online course for?

Anyone with basic knowledge of UX/UI design or beginners who want to learn a new way of thinking and approaching e-commerce.

Requirements and materials

All you need for this course is a computer with Adobe XD


Reviews

2463 Students
85 Reviews
96% Positive ratings

Adoratorio Studio

A course by Adoratorio Studio

Teacher Plus
Creative Digital Agency

Camilla and Enea are the founders of Adoratorio. Camilla majored in design at the Polytechnic University of Milan and Enea studied economics at the University of Bergamo, although he quickly discovered his passion for graphic design.

The two ended up crossing paths while working at the first Talent Garden in Italy, headquartered in Brescia, where coincidentally both are from. This chance meeting was the beginning of their friendship and professional collaboration which took off in 2015 when they founded their creative digital agency: Adoratorio.

Their work includes creating video games, immersive websites, and interactive experiences for clients like Netflix, Diesel, Ferragamo, and Taschen. In 2020, they received the Studio of the Year award from Awwwards.


Content

  • U1

    Introduction

    • Presentation
    • Inspirations
  • U2

    Definition of the content and target of a commerce brand

    • Why do we talk about experience brand commerce?
    • Content mapping: from the brief to the definition of the content
    • Content strategy: definition of the target
    • Mood board and presentation for the design team
    • Structuring of the content
  • U3

    Realization of the design of a commerce brand

    • Information architecture
    • The modular design and the grid system
    • Our design process
    • Focus on page and element design 1
    • Focus on page and element design 2
  • U4

    Refine and present the work to the client

    • Realization of some elements in motion
    • Organize material for team work
    • Presentation and reel of the project
  • FP

    Final project

    • Designing an E-commerce Brand Experience

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

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FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Designing an E-commerce Brand Experience. Design, Web, and App Design course by Adoratorio Studio

Designing an E-commerce Brand Experience

A course by Adoratorio Studio
Creative Digital Agency. Brescia, Italy.
Joined March 2020
  • 96% positive reviews (85)
  • 2463 students