Designing an E-commerce Brand Experience

Why do we talk about experience brand commerce?

A course by Adoratorio Studio , Creative Digital Agency

97% positive reviews (89)

2,627 students

Audio: Italian

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About the video: Why do we talk about experience brand commerce?

Overview

“In this lesson we will address several topics. Starting from some assumptions about online purchasing behavior, we will explain what we mean when we talk about brand commerce. Finally, we will introduce the case study that will be the basis for the development of the course.”

In this video lesson Adoratorio Studio addresses the topic: Why do we talk about experience brand commerce?, which is part of the Domestika online course: Designing an E-commerce Brand Experience. Learn how to create innovative and functional online shopping experiences by combining storytelling and technology.

Partial transcription of the video

“Why We Talk About Experience Brand Commerce. In this lesson, we are going to see what is a brand commerce. I will assume that the word and concept are new to you and try to explain exactly what it means starting from an excursus on today's society and in particular the levers at the base of a purchase. I don't want to generalize but, generally, when we talk about purchases, nowadays, in particular, online purchases there is an enormous distinction to be made. If until some years ago in fact, purchases mainly occurred through customer loyalty where everyone used to buy because of a certain a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Designing an E-commerce Brand Experience

Level: Beginner
97% positive reviews (89)
2627 students
4 units
15 lessons (2h 30m)
14 downloads

Category
Design, Web & App Design
Software
Adobe XD
Areas
Branding & Identity, Digital Product Design, E-commerce, UX / UI, Web Design

Adoratorio Studio

A course by Adoratorio Studio

Teacher Plus

Creative Digital Agency

Camilla and Enea are the founders of Adoratorio. Camilla majored in design at the Polytechnic University of Milan and Enea studied economics at the University of Bergamo, although he quickly discovered his passion for graphic design.

The two ended up crossing paths while working at the first Talent Garden in Italy, headquartered in Brescia, where coincidentally both are from. This chance meeting was the beginning of their friendship and professional collaboration which took off in 2015 when they founded their creative digital agency: Adoratorio.

Their work includes creating video games, immersive websites, and interactive experiences for clients like Netflix, Diesel, Ferragamo, and Taschen. In 2020, they received the Studio of the Year award from Awwwards.