Designing an E-commerce Brand Experience

Content mapping: from the brief to the definition of the content

A course by Adoratorio Studio , Creative Digital Agency

97% positive reviews (89)

2,627 students

Audio: Italian

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About the video: Content mapping: from the brief to the definition of the content

Overview

“Let's see how to go from unpacking a brief to defining the content. In other words, let's see how to exactly understand your client's needs and structure a coherent project capable of achieving the goal.”

In this video lesson Adoratorio Studio addresses the topic: Content mapping: from the brief to the definition of the content, which is part of the Domestika online course: Designing an E-commerce Brand Experience. Learn how to create innovative and functional online shopping experiences by combining storytelling and technology.

Partial transcription of the video

“Content Mapping: From Brief to Content Definition During the last lesson we learned together what a brand commerce is and, above all, we learned of the importance. We have then elaborated on the main reason of empathizing with the customer through the concept of "kindness is sexy." During this lesson we will understand how to read, interpret a brief, understand the client by doing research, and trying to draw key points in the project and, finally, we will see together how to map the content related to the project we are going to realize. To do this and understand what I explained in the in...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Designing an E-commerce Brand Experience

Level: Beginner
97% positive reviews (89)
2627 students
4 units
15 lessons (2h 30m)
14 downloads

Category
Design, Web & App Design
Software
Adobe XD
Areas
Branding & Identity, Digital Product Design, E-commerce, UX / UI, Web Design

Adoratorio Studio

A course by Adoratorio Studio

Teacher Plus

Creative Digital Agency

Camilla and Enea are the founders of Adoratorio. Camilla majored in design at the Polytechnic University of Milan and Enea studied economics at the University of Bergamo, although he quickly discovered his passion for graphic design.

The two ended up crossing paths while working at the first Talent Garden in Italy, headquartered in Brescia, where coincidentally both are from. This chance meeting was the beginning of their friendship and professional collaboration which took off in 2015 when they founded their creative digital agency: Adoratorio.

Their work includes creating video games, immersive websites, and interactive experiences for clients like Netflix, Diesel, Ferragamo, and Taschen. In 2020, they received the Studio of the Year award from Awwwards.