Designing an E-commerce Brand Experience

Content strategy: definition of the target

A course by Adoratorio Studio , Creative Digital Agency

97% positive reviews (89)

2,627 students

Audio: Italian

· · · · · · ·

About the video: Content strategy: definition of the target

Overview

“Basically, the concept of this lesson can be summarized in a few words: complex topics explained in an extremely intuitive way. We will see together how to effectively define the target of your digital product, using data, sensitivity and creative thinking!”

In this video lesson Adoratorio Studio addresses the topic: Content strategy: definition of the target, which is part of the Domestika online course: Designing an E-commerce Brand Experience. Learn how to create innovative and functional online shopping experiences by combining storytelling and technology.

Partial transcription of the video

“Content Strategy: Defining the Target Audience Having reached this point, in this lesson, it's time to devote ourselves to another key aspect of our project. How do we define the target audience of a digital product? Actually, this question is quite trivial. In fact, the definition of a target for a digital product works exactly the same as defining the target audience of any other brand. In any case, the first thing to do is to start getting into the merits of who our target audience might be specifically. The first people we have to refer to are usually our customers, the people who, at t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Designing an E-commerce Brand Experience

Level: Beginner
97% positive reviews (89)
2627 students
4 units
15 lessons (2h 30m)
14 downloads

Category
Design, Web & App Design
Software
Adobe XD
Areas
Branding & Identity, Digital Product Design, E-commerce, UX / UI, Web Design

Adoratorio Studio

A course by Adoratorio Studio

Teacher Plus

Creative Digital Agency

Camilla and Enea are the founders of Adoratorio. Camilla majored in design at the Polytechnic University of Milan and Enea studied economics at the University of Bergamo, although he quickly discovered his passion for graphic design.

The two ended up crossing paths while working at the first Talent Garden in Italy, headquartered in Brescia, where coincidentally both are from. This chance meeting was the beginning of their friendship and professional collaboration which took off in 2015 when they founded their creative digital agency: Adoratorio.

Their work includes creating video games, immersive websites, and interactive experiences for clients like Netflix, Diesel, Ferragamo, and Taschen. In 2020, they received the Studio of the Year award from Awwwards.