YouTube Channel Growth Strategy
Metrics You Need to Track
A course by Marija Dzemionaite , Creative Marketer and Social Media Consultant
Joined March 2021
About the video: Metrics You Need to Track
Overview
“Here I will provide a list of the most relevant metrics you should take into consideration.”
In this video lesson Marija Dzemionaite addresses the topic: Metrics You Need to Track, which is part of the Domestika online course: YouTube Channel Growth Strategy. Generate more organic views and subscribers by learning effective optimization techniques to take your channel to the next level.
Partial transcription of the video
“Metrics You Need to Track In this lesson, I will share which YouTube metrics you should pay attention to. Let me show you which. Databox interviewed 42 marketers to see the rank from most to least important metrics and KPIs. We see that Engagement is the number one metric that people look into. It's when your audience takes an action on your YouTube page, or it can be also on your YouTube video. The actions range from comments, likes and dislikes, shares and subscribers gained. The second most important metric is Watch Time. It's the total minutes viewers have spent watching your videos. It...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: YouTube Channel Growth Strategy
-
Category
Marketing & Business, Photography & Video -
Areas
Content Marketing, Digital Marketing, Marketing, Social Media, YouTube Marketing

Marija Dzemionaite
A course by Marija Dzemionaite
Marija describes herself as an extroverted social butterfly and has made expressing herself and connecting with others a full-time career through social media. After receiving her BSc in Economics, she landed her dream job in Malaysia as a social media specialist for Mindvalley. Driven by the mission to empower women, she founded her own e-commerce brand SPARK soon after.
By the age of 26, Marija had worked at Google’s European headquarters as Associate Account Strategist, and at a social media agency working with brands like Spotify, Tom Ford Beauty, MAC, and Jr NBA. Today, Marija’s professional experience encompasses many diverse industries ranging from fashion to IT in the US, UK, and Southeast Asia.
- 96% positive reviews (159)
- 6,211 students
- 14 lessons (1h 14m)
- 13 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever