YouTube Channel Growth Strategy
A course by Marija DzemionaiteCreative Marketer and Social Media Consultant
A course by Marija Dzemionaite, Creative Marketer and Social Media Consultant
Generate more organic views and subscribers by learning effective optimization techniques to take your channel to the next level
Building a successful YouTube channel is essential for brands who want to expand their reach and engage with their audience effectively. Social media champion Marija Dzemionaite is passionate about creating impactful social media strategies, with experience in a number of industries ranging from fashion to IT, for brands like Spotify, Tom Ford Beauty, MAC, and Jr NBA.
In this course, Marija teaches all you need to create a YouTube growth plan for your channel. Learn the latest video optimization techniques to rank higher in YouTube search results, generate more organic views, and grow your subscribers. Are you ready to take your YouTube channel to the next level?
What will you learn in this online course?
14 lessons & 13 downloads
Branding of YouTube Channel
5 minutes, 14 seconds
Understanding Your Context and Channel
14 minutes, 53 seconds
Content Strategy
2 minutes, 40 seconds
Video Optimization for Channel Growth
6 minutes, 47 seconds
Creating Your Strategy
5 minutes, 23 seconds
How to Tweak Your Presentation Ready for Your Client
4 minutes, 55 seconds
What's included in this course?
Meet Marija, learn about her bold career moves across six different countries, and hear her tips on building a purpose-driven career. Explore her sources of inspiration in areas like leadership, marketing, and women’s empowerment.
Explore YouTube’s potential for content creators and see why building a channel is of benefit to brands. Learn about YouTube’s algorithm, before seeing the different types of channels to decide on your niche. Then learn how to brand your YouTube channel.
Marija shares a case study of a client’s brief to show you what information to gather when learning about your audience, competitors, and goals. Define the pillars of your channel’s content and see what type of videos to include for meeting your objectives. Discover how to optimize your content by understanding how YouTube ranks a video. Learn about other details around your video, such as tags, thumbnails, keywords, and more. See how to optimize your videos and channels, before putting all you’ve learned together to create your strategy.
See what to add and what to avoid in your YouTube channel strategy, and understand what metrics to check in order to track your goals. Finally, see how to reorganize the information you’ve gathered to create a presentation ready to show to a client.
What is this course's project?
Create a growth strategy for your YouTube channel with a clear action plan.
Projects by course students
Who is this online course for?
This course is for anyone interested in taking their YouTube channel to the next level, as well as those interested in becoming Youtubers. Anyone curious about becoming a YouTube manager or starting a career in social media management will also enjoy the course.
Requirements and materials
All you need to take this course is a computer and a YouTube channel.
Reviews
- 2 months ago
El curso es bueno y entrega una base útil. Sin embargo, parte de su contenido ha quedado desactualizado debido a los constantes cambios en las redes sociales. Aun así, aborda aspectos importantes que conviene considerar al momento de crear un canal o asesorar a otra persona en ese proceso. Como punto a mejorar, la traducción al español no se siente natural y, en varios momentos, los subtítulos son imprecisos, lo que puede dificultar la comprensión de algunos conceptos.
- 2 months ago
This was insightful.
- 6 months ago
Mi aspettavo di più da questo corso l'audio in itaiano a volte saltava da piano a alto peccato.
- 7 months ago
Me gusto mucho el curso y sus recomendaciones. Lo que si el audio del español es malisimo pero tiene subtitulo y hay como dos o tres videos de más ya que es repetitivo
- taiqal_studioPLUS10 months ago
Muy bueno, da una visión general sobre le funcionamiento de Youtube.
By the age of 26, Marija had worked at Google’s European headquarters as Associate Account Strategist, and at a social media agency working with brands like Spotify, Tom Ford Beauty, MAC, and Jr NBA. Today, Marija’s professional experience encompasses many diverse industries ranging from fashion to IT in the US, UK, and Southeast Asia.
Content
- U1
Introduction
- About Me
- Influences
- U2
Let’s Cover the Foundation
- Why YouTube?
- Types of Channels
- Branding of YouTube Channel
- U3
YouTube Growth Strategy
- Understanding Your Context and Channel
- Content Strategy
- Video Optimization for Channel Growth
- Video Optimization for Keeping People in Your Ecosystem
- Channel Optimization
- Creating Your Strategy
- U4
Tips and Tricks
- Dos and Don'ts
- Metrics You Need to Track
- How to Tweak Your Presentation Ready for Your Client
- FP
Final project
- YouTube Channel Growth Strategy
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and covers foundational concepts in digital marketing, team leadership, and YouTube channel growth.
You only need basic computer skills and internet access. No advanced equipment or prior marketing experience is required to get started.
You’ll learn how to choose a niche, optimize videos for search, increase watch time, create compelling thumbnails, analyze channel analytics, and develop a growth strategy for YouTube.
Yes, the course covers practical advertising strategies on both Facebook and Google, tailored for building and promoting e-commerce brands.
The course includes modules on social media marketing techniques and brand reputation management to help you build and protect your online presence.
Yes, you’ll gain key leadership and team management skills, including goal setting, decision making, and effective communication in digital marketing settings.
You’ll learn how to create and optimize various video types, including vlogs, tutorials, product reviews, and ASMR content, plus tips for editing and filming.