YouTube Channel Growth Strategy
Understanding Your Context and Channel
A course by Marija Dzemionaite , Creative Marketer and Social Media Consultant
Joined March 2021
About the video: Understanding Your Context and Channel
Overview
“Now it’s time to practice all the concepts and ideas I presented in the previous unit. In this lesson, I will show you how to understand the context and the channel that you will improve with your strategy. For that I will present my case study for this course and show you what information to gather beforehand to better understand your audience, competitors and your goals.”
In this video lesson Marija Dzemionaite addresses the topic: Understanding Your Context and Channel, which is part of the Domestika online course: YouTube Channel Growth Strategy. Generate more organic views and subscribers by learning effective optimization techniques to take your channel to the next level.
Partial transcription of the video
“Understanding Your Context and Channel Now it's time to practice all the concepts and ideas that I presented to you in the previous unit. Now I'll show you how to understand your context and channels so you can move forward with your YouTube strategy. To do that, I'll show a case study in which we'll go over the context of the brand or a client channel. We'll look into the audience, we're gonna look at the competitors and the goals. Let's do it. When we're starting to create a strategy, we need an overall understanding of your YouTube ecosystem. Where to begin with the YouTube strategy? Whe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: YouTube Channel Growth Strategy
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Category
Marketing & Business, Photography & Video -
Areas
Content Marketing, Digital Marketing, Marketing, Social Media, YouTube Marketing

Marija Dzemionaite
A course by Marija Dzemionaite
Marija describes herself as an extroverted social butterfly and has made expressing herself and connecting with others a full-time career through social media. After receiving her BSc in Economics, she landed her dream job in Malaysia as a social media specialist for Mindvalley. Driven by the mission to empower women, she founded her own e-commerce brand SPARK soon after.
By the age of 26, Marija had worked at Google’s European headquarters as Associate Account Strategist, and at a social media agency working with brands like Spotify, Tom Ford Beauty, MAC, and Jr NBA. Today, Marija’s professional experience encompasses many diverse industries ranging from fashion to IT in the US, UK, and Southeast Asia.
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- 14 lessons (1h 14m)
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- Audio: English
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- Level: Beginner
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