YouTube Channel Growth Strategy

YouTube Channel Growth Strategy

“Welcome to the end of this Domestika course. I hope you have the necessary skills to work on your own project. I would love to see your strategy in the forum. Use the template that I’ve provided in Unit 3 for creating your growth plan. Share it with the community by clicking on the "Create your project" button above. That way we’ll all learn from each other. I want to share with you some extra tips and insights that will help you create your growth strategy for your YouTube channel. The first step is to better understand YouTube and how to work with the algorithm and not against it. Remember: the algorithm is constantly being updated, but there are a few guidelines that can help you meet your goals. My first advice is to keep in mind that the algorithm’s main objective is to match viewers with videos that they want to watch so that they spend as much time as possible on the platform. So, the trick is to make your videos relevant for your audience. My second tip is to find a niche for your channel and content. Having a specific niche helps your audience set their expectations. Also, having clarity on your niche will help you grow an ecosystem. So, set a theme and the community will expand. My third advice is to take advantage of the branding opportunities that YouTube offers. Your profile picture and banner should be easily recognizable and consistent with each other. Thumbnails are a good way to engage your audience: it is the first sneak peek into your content so it’s important that you display 75% image and around 25% text. Between two and four words is more than enough.

When creating your growth strategy, start by understanding the channel and its context. Identify your audience and competitors, define your purpose and objective. Be original and identify what topics are relevant to your audience. The content aspect of your strategy is based on your content pillars and type of videos. Remember that consistency is a powerful weapon: once you’ve managed to gain an audience, keep their expectations satisfied. They will expect a certain content from you at a certain cadence. When optimizing your videos, don’t forget to include tags, a good clear title, thumbnail and descriptions. Also, don’t skip the interaction with your audience. Respond to their comments, suggestions and feedback. Finally, be patient. Creating a growth strategy is only the first step into a long journey. In order to see results you would need to apply your strategy in a consistent way. Growing your community takes time and effort so don’t be discouraged if you don’t see the outputs immediately. I will be there to answer questions and give some guidance. It has been great to share my insights and passion with you. Thank you and goodbye. ”

Partial transcription of the video

“Final Project Hi and welcome to the end of this Domestika course. In this final lesson I would like to share some of the tips and insights that will help you to create your final project. The first step is to understand YouTube and how to work with algorithm, not against it. Remember, the YouTube algorithm is constantly being updated, but there's a few guidelines that you can follow to meet your goals. My first advice is to remember that YouTube algorithm goal is to match the viewer with the video they want to watch so that they spend as much time as possible on the platform. Therefore, the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: YouTube Channel Growth Strategy

• Level: Beginner
• 96% positive reviews (158)
• 6207 students
• 4 units
• 14 lessons (1h 14m)
• 2 downloads

• Category

  Marketing & Business, Photography & Video

• Areas

  Content Marketing, Digital Marketing, Marketing, Social Media, YouTube Marketing