Eco-Friendly Pop-up Architecture
Creating an Attractive and Engaging Visual Result
A course by Izaskun Chinchilla Moreno , Architect
About the video: Creating an Attractive and Engaging Visual Result
Overview
“An important aspect of your design is going to be the visual effect you want to create. In my particular case, I try to promote reused materials as both aesthetically pleasing and welcoming, avoiding the visual connection with disaster scenarios as seen in films like Mad Max or Blade Runner. I will show you how I build a Pinterest board for each project to try to identify the visual effect we are looking for. In the Organic Growth Pinterest board, I introduced several still lifes containing flowers, references to the work of the Spanish photographer Chema Madoz and anatomic descriptions of Hydrangea macrophylla. In this lesson, we are going to analyse how these multiple semiotics work together.”
In this video lesson Izaskun Chinchilla Moreno addresses the topic: Creating an Attractive and Engaging Visual Result, which is part of the Domestika online course: Eco-Friendly Pop-up Architecture. Learn to design small scale installations from scratch by exploring the principles of circular economy.
Partial transcription of the video
“Creating an Attractive and Engaging Visual Result In this lesson, I'll teach you how to create an attractive and engaging visual effect. We'll also identify what is the specific visual effect we are looking for. When we're working with repurposed objects, elements, and materials, it's very important not to create a "Mad Max" kind of aesthetic result. By this, I mean that I think people are much more able to appreciate environmental concerns and environmental compromises if we create an optimistic, happy, and easy-to-access final image. Many times when we're looking at films at the cinema in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Eco-Friendly Pop-up Architecture
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Category
Architecture & Spaces -
Areas
Architecture, Spatial Design, Upcycling
Izaskun Chinchilla Moreno
A course by Izaskun Chinchilla Moreno
Izaskun Chinchilla studied architecture at the Polytechnic University of Madrid. After graduating with an honors degree and an award for best academic record of her class, she went on to start her own architecture studio, Izaskun Chinchilla Architects in Madrid. Her work applies environmental protocols in a contemporary architectural context.
Izaskun has worked with clients in the public sector like the Spanish Ministry of Public Work and the Madrid Council, as well as companies such as IKEA, G’vine, Sunbrella, and El Corte Inglés. She is the recipient of numerous awards throughout Europe and the United States. Some of her most notable designs include Organic Growth Pavilion in New York City, “Cosmowomen. Places as constellations” in Rome, and the VIP Room for ARCO in Madrid. She has also taught architecture in different universities like the Madrid School of Architecture, Institute of Advanced Architecture of Catalonia, and the Geneva University of Art and Design.
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