Design and Creation of Chalkboard Lettering
Exploring ideas
A course by Paola Vecco , Graphic Designer Specialized in Lettering and Typography
Joined August 2017
Joined August 2017
About the video: Exploring ideas
Overview
“In this lesson you will define the direction of the project from a brainstorm. Be patient and keep your eyes open as some ideas will be better than others, explore the possibilities until you reach the best solution. To inspire you, here I will show you some sketches prior to my final idea. ”
In this video lesson Paola Vecco addresses the topic: Exploring ideas, which is part of the Domestika online course: Design and Creation of Chalkboard Lettering. Learn the principles of lettering and design an attractive chalkboard composition for a bar, restaurant or business .
Partial transcription of the video
“Exploring ideas In this lesson I will tell you the first ideas for my sketch. First I defined the texts. Sometimes if you are working for a client, This could give you the information he wants to include on the board. Otherwise, you could also propose them. Personally, I like it better when the client lets me participate in the creation of the texts, since I can relate them to my concept and make the whole design make sense. I know I have to encourage the sale of these two drinks for Halloween night. I looked for a headline that is attractive and that goes with my concept. In this case, I w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Creation of Chalkboard Lettering
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Category
Calligraphy & Typography -
Areas
Hand Lettering, Lettering
Paola Vecco
A course by Paola Vecco
Paola Vecco is a graphic designer specialized in lettering and typography whose work combines her passion for design and letters. She has been working in branding for almost fourteen years and after passing through some of the most renowned studios in Peru, Paola became creative director at Infinito Consultores where she works on designs for well-known brands.
She studied lettering and calligraphy in Buenos Aires, Argentina and went on to complete a postgraduate degree in advanced typography at the EINA in Barcelona. Her typeface, Tocapu, was selected for the Pangramme International Student Type Design Exhibition. She was ambassador for the brand Tombow and has also taken part in the Tipos Latinos biennale.
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